Optimise Media India has announced the appointment of Nitin Sabharwal as chief operating officer.
His mandate at the agency consists of innovation, new product ideation in performance marketing for advertisers, and creating new business verticals for the organisation.
He moves from SVG Media where he was chief operating officer.
LD Sharma, managing director, Optimise Media India, said, “Nitin is a veteran in the affiliate and digital performance industry in India and has been instrumental in setting up the whole ecosystem in India with I and others. As digital spends keep on increasing, it is important that we are able to provide better ROI to our clients for every penny that we spend for them and Nitin knows this very well.”
Richard Symes, global CEO, Optimise Media, said, “I’m delighted to welcome Nitin to Optimise India. Nitin comes with a wealth of experience managing large performance campaigns and we are excited about the value he will bring to the business and benefits to our clients in India.”
Shaan Raza, deputy managing director, Optimise Media India, said, “I am very excited to welcome Nitin to Optimise India. He has got the right talent, experience and knowledge to provide clients with the perfect digital performance recipe they have been looking for years. Nitin’s extensive digital marketing background and business development skills should help Optimise India strengthen client partnerships, develop strategic alliances and expand our presence. I strongly believe that his strong leadership skills and rich experience will help Optimise in fulfilling its objective of providing cost-efficient and transparent digital performance marketing services to advertisers.”
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