Niti Kumar joins MediaCom as national director - new business and insights

MediaCom has brought Niti Kumar on board as national director – new business and insights.
Kumar will be based in Delhi.

A graduate from St Xavier’s College, Kolkata and a post graduate in media planning
from MICA, Ahmedabad, Kumar has 12 years of experience in the media agency domain. She
has worked on clients like ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux, and Yatra.com.

Debraj Tripathy, chief operating officer, MediaCom India, said, on Niti’s appointment, “Niti’s experience and expertise will help in growing MediaCom’s client roster and will add immense value to our media product. She is definitely the kind of talent that we are looking for and her hiring is in line with our objective of having the best people in MediaCom. We bagged both the Gold and the Silver awards in the Best Media Strategy Category, in the just concluded GoaFest and have the largest number of shortlists for the Festival of Media, among all media agencies in the country. It is the great team that we have and people like Niti who make these happen now and will do so in the future. We are delighted to have her with us.”

Kumar added, “I am extremely excited about my role, here at Mediacom. I look forward to contributing towards the growth of the agency and working with their current clients and people across the country.”