Staff Reporters
Jun 30, 2025

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

Photo: Screengrab from DM9's ‘Efficient Way to Pay’ campaign

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

8 hours ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

9 hours ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

10 hours ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.