Advertising Marketing
Staff Reporters
Jun 30, 2025

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

Photo: Screengrab from DM9's ‘Efficient Way to Pay’ campaign

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