nirmal nair

Nissan’s marketing head on consumer targeting and revising the agency model
Nov 05, 2020
Surekha Ragavan

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

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