Advertising Media Digital
David Blecken
Oct 13, 2015

How Nissan revs up its content-creation engine

Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center

Nissan's Yuki Morimoto.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

6 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

7 India’s online gaming bill redraws the playing ad-spend playbook

Tattooed logos and untouched legacies: Tally’s branding paradox

8 Tattooed logos and untouched legacies: Tally’s branding paradox

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
Digital
Nov 07, 2023
Noel D'souza

AR is a crucial element in shaping India's content ...

90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
PR
Jan 09, 2024
Anupama Sajeet

90% of the crises in automotive industry are ...

Ranjeev Vij quits TBWA\India
Advertising
Apr 28, 2025
Campaign India Team

Ranjeev Vij quits TBWA\India

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Advertising
Apr 01, 2025

‘Digital twins are not the enemy’—H&M's AI ...

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
22 hours ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
23 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Kempegowda International Airport hits the play button on sonic branding
Advertising
23 hours ago
Vinita Bhatia

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Dentsu appoints bankers to seek buyers for international business
Advertising
1 day ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.