Mudra North & East, a unit of Mudra India, has appointed Nirmal Pulickal as executive creative director. Pulickal will work out of the Delhi office and will handle the HBO, Wrigley and Philips accounts. He will work with Ajay Naqvi, executive vice president and head, Mudra North & East.
Pulickal was previously with W+K, Delhi, where he coordinated work on the Nokia brand for the South Asia, MEAN, Latin America and SSA markets. He has over a decade of experience and has worked on major brands such as Nike, Royal Enfield, General Motors, Singapore Tourism, Yellow Pages, Citibank, Asahi Glass and Hutch, in agencies like Young & Rubicam (Singapore), David (New Delhi), O&M, McCann Erickson and Contract Advertising. He has also won nine One Shows with two Pencils among them, and also has nominations in the D&AD, Cannes and The CA Annuals to his credit.
On his new assignment, Pulickal said, “Mudra is one of the giants of our industry. One of the few agencies that has reached critical mass quickly and maintained their stature as a Top 5 agency for the last three decades. They have a well-respected creative head in Bobby and a sterling management team at the top. I look forward to building a strong partnership with Ajay Naqvi and the team in Delhi and Calcutta offices.”
Commenting on Pulickal’s appointment, Naqvi said, “Nirmal's appointment will ensure ground breaking creative solutions for our present and prospective clients. I met Nirmal and it seemed like we had known each other from before. His work ethics, his creative brilliance and his experience across categories will drive greater enthusiasm among the planning, creative and account management team to step up. I wish him exciting times at Mudra and all my luck.”
Bobby Pawar, chief creative officer, Mudra Group, added, “I am really excited about Nirmal coming on board to lead our young, talented and hungry team. He shares our passion for Broad Ideas, and I am sure we will see some inventive solutions coming out from here.”