Famous Innovations has appointed Ninad Umargekar as head of strategy. Umargekar joins the agency from Lowe-Lintas and Partners where he was VP - strategy and planning.
Umargekar said, "Mere ‘advertising’ campaigns can no longer ensure effectiveness. We need real ideas and these will come from those brands that think innovation first. Famous understood that early on and is poised to become the Innovation leader for brands. I believe in ‘change ideas’ that advertise themselves instead of just ‘advertising ideas’. What better place than Famous Innovations to practice that?"
Raj Kamble, founder and chief creative officer, Famous Innovations, added, "We are excited by the passion and energy that Ninad brings to the table. It is no surprise that he is popularly known as a 'rising star'. He is the right lead for our young, innovative team of planners and a solid, strategic partner for our clients."
In a career spanning 13 years, Umargekar has worked with IMRB, Percept and The Times Of India group.