PumPumPum, a car corporate leasing and subscription company, has announced the appointment of Nikhil Sharma as assistant vice president - growth and marketing.
In his new role, he will be responsible for scaling up and executing PumPumPum’s integrated marketing strategies with a focus on 360-degree branding efforts.
Sharma was handling digital marketing and communications for MP Gautam Gambhir.
Tarun Lawadia, CEO and founder, and Sameer Kalra, co-founder and CGO, PumPumPum, said, “We are excited to welcome Nikhil to the leadership team. His experience across industries is a strength we can leverage as a subscription to a used car is a nascent concept in India and need an experienced and creative mind to tap that segment of consumer buying habit. Given the growth in the car leasing niche market, Nikhil's experience in the mobility industry along with his innovative marketing and growth strategies will be invaluable in helping us achieve our goal of becoming India's largest car leasing company.”
Sharma said, “PumPumPum is based on a unique business model that has the potential to disrupt the current used-car ecosystem. I admire the company and its leadership for its dynamic work culture, founding values, and strong footprint in the market. I am stoked to be part of the team to contribute to its next milestones to disrupt the car leasing market.”
With over 19 years of experience, he has worked at Avis India and Perfect Relations, among others.