NIIT has assigned its digital mandate to Performics.Resultrix. The agency won the account post a multi-agency pitch.
Kshitij Jain, VP - marketing, global retail business, NIIT, said, “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. 95 per cent of our consumers are online and 85 per cent research is taken online before taking a decision. A large part of them are also adopting e-learning with us, especially in the working pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.
Mayoori Kango, managing director, Performics.Resultrix, said, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”