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Watch Nielsen’s Partha Rakshit and marketers like HUL’s Gopal Vittal, Godrej’s Dalip Sehgal, ITC’s Kurush Grant and P&G’s Shantanu Khosla debate over market share data collection, in this week’s Storyboard. What’s more, Storyboard will speak about Percept, which has decided to focus on advertising with renewed vigour, and discuss whether Sach Ka Saamna is giving STAR Plus a boost.Catch all this and more on Storyboard on CNBC-TV18 at 8.30 am tomorrow, 11.30 am on Sunday and 6.30 pm on Wednesday.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.