Niblerzz has announced the launch of Niblerzz Real Fruit Gummies, its first product in the candy portfolio.
Gravity Integrated has been given the integrated mandate for building the brand. The account was won without a mult-agency pitch.
Sandhya Seshadri, co-founder and director, Niblerzz, said, “Vitamin gummies have seen a massive boom in the Indian market. They have become a new and easy way to get one's nutrition. However, the joy and nostalgia that people of all age groups have for candies are completely lost. This is also because of the nasties that come with them. People are looking for candy that they can indulge in without thinking. We at Niblerzz wanted to bring back that joy of nibbling on candies guilt-free. Our products have no added sugar, no preservatives, all natural and are totally vegan and plant based."
Aastha Mantri, managing partner and director, client relationships, Gravity Integrated, said, “We are very excited to collaborate with Niblerzz. With people getting more and more conscious of what they're consuming, a brand like Niblerzz fits right into the need gap of candy that is tasty, vegan, all natural and gelatin free. As their integrated marketing solutions partner, together, our aim is to crack the D2C space with innovative ideas to drive sales and build a guilt free candy brand in the snacking space.”