A weekly round-up of advertising, media and marketing news
Brand Sentry to handle PR and digital for Neopack
Brand Sentry has bagged the public relations and digital marketing communications mandate for tech accessories brand, Neopack. The agency will help build the brand, using digital marketing, performance marketing and public relations as tools.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Share price dives on unscheduled trading update.
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
