PR Opinion
Evie Barrett
Apr 11, 2025

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

AI can write the script — but can’t read the room
PR
Aug 12, 2025
Abhinay Kumar Singh

AI can write the script — but can’t read the room

Adgcraft’s new AI vertical bets on India’s innovation surge
PR
Jul 08, 2025
Campaign India Team

Adgcraft’s new AI vertical bets on India’s ...

India becomes PR’s proving ground for Havas
PR
Sep 29, 2025
Vinita Bhatia

India becomes PR’s proving ground for Havas

Meta’s next ad frontier: AI meets creators
Advertising
4 days ago
Campaign India Team

Meta’s next ad frontier: AI meets creators

Just Published

Amex Ads is the latest player in commerce media
Advertising
3 days ago
Will Russo

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

AWNY announces first global creator economy network
Marketing
3 days ago
Julia Walker

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Dove urges society to change the way it compliments young girls
Advertising
3 days ago
Charlotte Rawlings

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Marketing’s new reality: Always on, always human
Opinion
3 days ago
Hari Prasad N

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.