The New York Festivals Global Awards 2019, that honours the best healthcare and wellness advertising globally has announced the 2019 Global Awards live judging sessions.
The Global Awards live judging sessions will be hosted by executives at prominent agencies in 8 countries around the globe. Live sessions provide the opportunity to review digital-based works as well as collateral materials that support a campaign, and some which cannot be judged online.
In India, the host for the session is Praful Akali, founder and managing director, Medulla Communications India.
“This process of live judging across the world has been uniquely developed by the Global Awards and it ensures all cultural norms, insights and impact are deeply appreciated. So, if the work is good, it’ll win. Judging biases are a thing of the past! Given that, Medulla and India just had to be a part of the process since Indian work has been rising to the top so frequently in healthcare advertising in the recent past,” said Akali.
Fran Pollaro, Executive Director, Global Awards, said, “With innovative Health, Wellness and Pharma work emanating from all corners of the world, the Global Awards is proud to have these prominent agency hosts recruit peers from their region. Live sessions provide entrants with award-winning jurors who will view their work with the utmost of attention and bring their unique cultural perspective to the table.”
The 2019 Grand Jury sessions will take place online, allowing entries to be viewed comprehensively by an international jury from regions with both established and growing healthcare markets. The 2019 Executive Jury session will take place in New York City on October 22nd.