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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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