Campaign India Team
Feb 15, 2011

New 'Thank God For McDonald's' campaign aimed at "canteen-hanging" youngsters

WATCH the TVCs by Leo Burnett here

 New 'Thank God For McDonald's' campaign aimed at

The new Happy Price Menu campaign is said to be be based on the insight that while people, especially youngsters are always short of money, there's always a way to make the most of it. Nitesh Tiwari, executive creative director, Leo Burnett India, said, "They believe happiness really doesn't cost that much. It's not about how much money you have that makes you happy, it is about how happily you make the most of it."

WATCH the TVCs (story continues below)






While in the first TVC, a little boy manages to please his equally little "girlfriend" who only wants a McAloo Tikki burger, in the second, a young boy is able to afford to treat his friend and her younger sister, thanks to the affordable menu. 

Rameet Arora, senior director, McDonald's India (South & West), said, "As one of the world's most loved brands, and India's most loved quick service restaurant, McDonald's has always been that place for Indians - food you love, at prices you love, at a place you and your friends love. The question was, how to up the ante and drive Happy Price Menu's unique value proposition of 'still only Rs 20' to a greater portion of today's street food loving, canteen hanging youngsters in a way that not only pushes sales but also makes them love McDonald's even more."

KV Sridhar (or 'Pops'), national creative director, Leo Burnett, added, "Leo Burnett used stories of young protagonists faced with the supposedly tricky prospect of a treating someone else with or no money in their wallets, and how McDonald's allowed them to do so and helped them put the smiles back on the faces of their friends or loved ones."


Creative agency - Leo Burnett

National creative director - KV Sridhar 'Pops'

Executive creative director - Nitesh Tiwari

Creative director - Amod Dani

Film art direction - Ashwiny Iyer Tiwari

Production house - Opticus Inc

Director – Nitesh Tiwari

Client servicing -  Samarjit Choudhry, Nitin Sharma, Nikhil Mohan, Zahid Khan

Films -  Manoj Pillai

Campaign India

Related Articles

Just Published

2 hours ago

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands

3 hours ago

Rin washes off the patriarchy with C.A. Bhavani Devi

Watch the film conceptualised by Ogilvy here

3 hours ago

Cannes Lions 2021: FCB Interface bags Gold in ...

Agency also wins two Silver and Bronze Lions; Lowe Lintas and VMLY&R Commerce also among winners

5 hours ago

The 'Tough Turban': Protective headwear for Sikh ...

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it