Campaign India Team
Nov 09, 2021

New Business League: September 2021 update

DDB Mudra Group and Wavemaker continue to lead

New Business League: September 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Group PGI, Exxon Mobil B2B, Lodha Social & Website Project 81.4   81.4 36
2 2 Havas Worldwide Amazon Seller Services Private Ltd Project, D2C Insurance Broking Pvt. Ltd (Renewbuy) Project 74.5   74.5 39
3 3 Wunderman Thompson n RBL Bank Limited Project, Duracell Project, Tata Pipes Project 58.1   58.1 55
4 4 Ogilvy Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress 33.1   33.1 27
5 5 VMLY&R ORL Project, Henkel Project, ITC Project, Indira IVF Project 28.8 Bel Cheese 28.8 59
6 6 Wondrlab WOW, White Oak Project, Dole Asia Holdings 28.1   28.1 68
7 7 The Womb Campus, Be Minimalist 19.2   19.2 6
8 8 IPG Team Dynamic BMW 13.4   13.4 1
9 9 McCann Worldgroup IndusInd Bank, Bosch 12.8   12.8 21
10 10 MullenLowe Lintas Group LifeCell, Amante, Zee 5 Project, Mfine, OKCredit 8.8   8.8 15
11 11 BBDO Reliance - Milk Basket, Sequoia Capital Project 8.4   8.4 11
12   Kinnect TVS Project, VIP Bags, Natyv Soul 7.6   7.6 6
13 12 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
14 13 Leo Burnett GOQII, Udemy Project, Luxor Project 8.3 Fortis Healthcare 6.2 30
15 14 Publicis + Publicis Ambience Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.6   5.6 5
16 15 FCB Lakme, Elle18 6.7 IOCL 5.4 2
17 16 Tonic Worldwide Pure Nutrition Digital  3.4   3.4 1
18 17 IdeateLabs Planet Marathi 3.4   3.4 1
19 18 Shreyansh Innovations Turtle 3.4   3.4 1
20 19 Atom Setu 3.4   3.4 1
          2021 (Jan-Sep): 448.3 466
          2020 (Jan-Sep): 280.5 353
          YoY comparison 59.80% 32.00%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Matrimony.com, Paragon Footwear, Bill & Melinda Gates Foundation 67.3 Ambuja Cement 65.1 22
2 2 Havas Media Campus Shoes, Domino's Pizza, Swiggy Instamart, Realme 38.6   38.6 18
3 4 Initiative Urban Company, Cred, RSPL, One Plus 31 Hamdard(Offline 26.6 6
4 3 Mediacom Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health 25.4   25.4 14
5 5 Zenith Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth 10.9   10.9 11
6 6 Lodestar UM Brillon 8.6   8.6 1
7 7 OMD MudraMax AU Bank, Repose Mattresses, Confira 10.7 Bira91 8.2 10
8 8 m/Six Noise, Parag Milk Foods, Dindigul Thalappakatt 8   8 13
9 10 dentsu X Finance Client 5.8   5.8 8
10 9 Spark Foundry FMCG Client 3.4   3.4 1
11 11 Kinnect Maple digital 1.7   1.7 1
12 12 PivotRoots Snapdeal digital 1.7   1.7 1
13 14 Carat Novocura Tech Health Services 1.7   1.7 6
14 13 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8 Realme 1 3
15 15 iProspect FMCG Client 0.4   0.4 3
16 16 Essence     Mamaearth -5.5 0
17 17 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -5.5 2
          2021 (Jan-Sep): 197.2 120
          2020 (Jan-Sep): 114.8 101
          YoY Comparison: 71.80% 18.80%
 
 
Source:
Campaign India

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