The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
DDB Mudra Group |
PGI, Exxon Mobil B2B, Lodha Social & Website Project |
81.4 |
|
81.4 |
36 |
2 |
2 |
Havas Worldwide |
Amazon Seller Services Private Ltd Project, D2C Insurance Broking Pvt. Ltd (Renewbuy) Project |
74.5 |
|
74.5 |
39 |
3 |
3 |
Wunderman Thompson |
n RBL Bank Limited Project, Duracell Project, Tata Pipes Project |
58.1 |
|
58.1 |
55 |
4 |
4 |
Ogilvy |
Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress |
33.1 |
|
33.1 |
27 |
5 |
5 |
VMLY&R |
ORL Project, Henkel Project, ITC Project, Indira IVF Project |
28.8 |
Bel Cheese |
28.8 |
59 |
6 |
6 |
Wondrlab |
WOW, White Oak Project, Dole Asia Holdings |
28.1 |
|
28.1 |
68 |
7 |
7 |
The Womb |
Campus, Be Minimalist |
19.2 |
|
19.2 |
6 |
8 |
8 |
IPG Team Dynamic |
BMW |
13.4 |
|
13.4 |
1 |
9 |
9 |
McCann Worldgroup |
IndusInd Bank, Bosch |
12.8 |
|
12.8 |
21 |
10 |
10 |
MullenLowe Lintas Group |
LifeCell, Amante, Zee 5 Project, Mfine, OKCredit |
8.8 |
|
8.8 |
15 |
11 |
11 |
BBDO |
Reliance - Milk Basket, Sequoia Capital Project |
8.4 |
|
8.4 |
11 |
12 |
|
Kinnect |
TVS Project, VIP Bags, Natyv Soul |
7.6 |
|
7.6 |
6 |
13 |
12 |
Dentsu |
Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project |
7.3 |
|
7.3 |
11 |
14 |
13 |
Leo Burnett |
GOQII, Udemy Project, Luxor Project |
8.3 |
Fortis Healthcare |
6.2 |
30 |
15 |
14 |
Publicis + Publicis Ambience |
Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project |
5.6 |
|
5.6 |
5 |
16 |
15 |
FCB |
Lakme, Elle18 |
6.7 |
IOCL |
5.4 |
2 |
17 |
16 |
Tonic Worldwide |
Pure Nutrition Digital |
3.4 |
|
3.4 |
1 |
18 |
17 |
IdeateLabs |
Planet Marathi |
3.4 |
|
3.4 |
1 |
19 |
18 |
Shreyansh Innovations |
Turtle |
3.4 |
|
3.4 |
1 |
20 |
19 |
Atom |
Setu |
3.4 |
|
3.4 |
1 |
|
|
|
|
|
2021 (Jan-Sep): |
448.3 |
466 |
|
|
|
|
|
2020 (Jan-Sep): |
280.5 |
353 |
|
|
|
|
|
YoY comparison |
59.80% |
32.00% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Wavemaker |
Matrimony.com, Paragon Footwear, Bill & Melinda Gates Foundation |
67.3 |
Ambuja Cement |
65.1 |
22 |
2 |
2 |
Havas Media |
Campus Shoes, Domino's Pizza, Swiggy Instamart, Realme |
38.6 |
|
38.6 |
18 |
3 |
4 |
Initiative |
Urban Company, Cred, RSPL, One Plus |
31 |
Hamdard(Offline |
26.6 |
6 |
4 |
3 |
Mediacom |
Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health |
25.4 |
|
25.4 |
14 |
5 |
5 |
Zenith |
Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth |
10.9 |
|
10.9 |
11 |
6 |
6 |
Lodestar UM |
Brillon |
8.6 |
|
8.6 |
1 |
7 |
7 |
OMD MudraMax |
AU Bank, Repose Mattresses, Confira |
10.7 |
Bira91 |
8.2 |
10 |
8 |
8 |
m/Six |
Noise, Parag Milk Foods, Dindigul Thalappakatt |
8 |
|
8 |
13 |
9 |
10 |
dentsu X |
Finance Client |
5.8 |
|
5.8 |
8 |
10 |
9 |
Spark Foundry |
FMCG Client |
3.4 |
|
3.4 |
1 |
11 |
11 |
Kinnect |
Maple digital |
1.7 |
|
1.7 |
1 |
12 |
12 |
PivotRoots |
Snapdeal digital |
1.7 |
|
1.7 |
1 |
13 |
14 |
Carat |
Novocura Tech Health Services |
1.7 |
|
1.7 |
6 |
14 |
13 |
Starcom |
FreshtoHome, Junglee Entertainment, Boat |
3.8 |
Realme |
1 |
3 |
15 |
15 |
iProspect |
FMCG Client |
0.4 |
|
0.4 |
3 |
16 |
16 |
Essence |
|
|
Mamaearth |
-5.5 |
0 |
17 |
17 |
PHD |
Lead School, Bel Group Laughing Cow |
1.9 |
Brillon |
-5.5 |
2 |
|
|
|
|
|
2021 (Jan-Sep): |
197.2 |
120 |
|
|
|
|
|
2020 (Jan-Sep): |
114.8 |
101 |
|
|
|
|
|
YoY Comparison: |
71.80% |
18.80% |