New Business League: September 2021 update

DDB Mudra Group and Wavemaker continue to lead

Nov 09, 2021 03:02:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11DDB Mudra GroupPGI, Exxon Mobil B2B, Lodha Social & Website Project81.4 81.436
22Havas WorldwideAmazon Seller Services Private Ltd Project, D2C Insurance Broking Pvt. Ltd (Renewbuy) Project74.5 74.539
33Wunderman Thompsonn RBL Bank Limited Project, Duracell Project, Tata Pipes Project58.1 58.155
44OgilvyGreenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress33.1 33.127
55VMLY&RORL Project, Henkel Project, ITC Project, Indira IVF Project28.8Bel Cheese28.859
66WondrlabWOW, White Oak Project, Dole Asia Holdings28.1 28.168
77The WombCampus, Be Minimalist19.2 19.26
88IPG Team DynamicBMW13.4 13.41
99McCann WorldgroupIndusInd Bank, Bosch12.8 12.821
1010MullenLowe Lintas GroupLifeCell, Amante, Zee 5 Project, Mfine, OKCredit8.8 8.815
1111BBDOReliance - Milk Basket, Sequoia Capital Project8.4 8.411
12 KinnectTVS Project, VIP Bags, Natyv Soul7.6 7.66
1312DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project7.3 7.311
1413Leo BurnettGOQII, Udemy Project, Luxor Project8.3Fortis Healthcare6.230
1514Publicis + Publicis AmbienceLenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project5.6 5.65
1615FCBLakme, Elle186.7IOCL5.42
1716Tonic WorldwidePure Nutrition Digital 3.4 3.41
1817IdeateLabsPlanet Marathi3.4 3.41
1918Shreyansh InnovationsTurtle3.4 3.41
2019AtomSetu3.4 3.41
     2021 (Jan-Sep):448.3466
     2020 (Jan-Sep):280.5353
     YoY comparison59.80%32.00%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11WavemakerMatrimony.com, Paragon Footwear, Bill & Melinda Gates Foundation67.3Ambuja Cement65.122
22Havas MediaCampus Shoes, Domino's Pizza, Swiggy Instamart, Realme38.6 38.618
34InitiativeUrban Company, Cred, RSPL, One Plus31Hamdard(Offline26.66
43MediacomBayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health25.4 25.414
55ZenithEnrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth10.9 10.911
66Lodestar UMBrillon8.6 8.61
77OMD MudraMaxAU Bank, Repose Mattresses, Confira10.7Bira918.210
88m/SixNoise, Parag Milk Foods, Dindigul Thalappakatt8 813
910dentsu XFinance Client5.8 5.88
109Spark FoundryFMCG Client3.4 3.41
1111KinnectMaple digital1.7 1.71
1212PivotRootsSnapdeal digital1.7 1.71
1314CaratNovocura Tech Health Services1.7 1.76
1413StarcomFreshtoHome, Junglee Entertainment, Boat3.8Realme13
1515iProspectFMCG Client0.4 0.43
1616Essence  Mamaearth-5.50
1717PHDLead School, Bel Group Laughing Cow1.9Brillon-5.52
     2021 (Jan-Sep):197.2120
     2020 (Jan-Sep):114.8101
     YoY Comparison:71.80%18.80%