The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | PGI, Exxon Mobil B2B, Lodha Social & Website Project | 81.4 | 81.4 | 36 | |
| 2 | 2 | Havas Worldwide | Amazon Seller Services Private Ltd Project, D2C Insurance Broking Pvt. Ltd (Renewbuy) Project | 74.5 | 74.5 | 39 | |
| 3 | 3 | Wunderman Thompson | n RBL Bank Limited Project, Duracell Project, Tata Pipes Project | 58.1 | 58.1 | 55 | |
| 4 | 4 | Ogilvy | Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress | 33.1 | 33.1 | 27 | |
| 5 | 5 | VMLY&R | ORL Project, Henkel Project, ITC Project, Indira IVF Project | 28.8 | Bel Cheese | 28.8 | 59 |
| 6 | 6 | Wondrlab | WOW, White Oak Project, Dole Asia Holdings | 28.1 | 28.1 | 68 | |
| 7 | 7 | The Womb | Campus, Be Minimalist | 19.2 | 19.2 | 6 | |
| 8 | 8 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 9 | 9 | McCann Worldgroup | IndusInd Bank, Bosch | 12.8 | 12.8 | 21 | |
| 10 | 10 | MullenLowe Lintas Group | LifeCell, Amante, Zee 5 Project, Mfine, OKCredit | 8.8 | 8.8 | 15 | |
| 11 | 11 | BBDO | Reliance - Milk Basket, Sequoia Capital Project | 8.4 | 8.4 | 11 | |
| 12 | Kinnect | TVS Project, VIP Bags, Natyv Soul | 7.6 | 7.6 | 6 | ||
| 13 | 12 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 14 | 13 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 8.3 | Fortis Healthcare | 6.2 | 30 |
| 15 | 14 | Publicis + Publicis Ambience | Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project | 5.6 | 5.6 | 5 | |
| 16 | 15 | FCB | Lakme, Elle18 | 6.7 | IOCL | 5.4 | 2 |
| 17 | 16 | Tonic Worldwide | Pure Nutrition Digital | 3.4 | 3.4 | 1 | |
| 18 | 17 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 19 | 18 | Shreyansh Innovations | Turtle | 3.4 | 3.4 | 1 | |
| 20 | 19 | Atom | Setu | 3.4 | 3.4 | 1 | |
| 2021 (Jan-Sep): | 448.3 | 466 | |||||
| 2020 (Jan-Sep): | 280.5 | 353 | |||||
| YoY comparison | 59.80% | 32.00% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Matrimony.com, Paragon Footwear, Bill & Melinda Gates Foundation | 67.3 | Ambuja Cement | 65.1 | 22 |
| 2 | 2 | Havas Media | Campus Shoes, Domino's Pizza, Swiggy Instamart, Realme | 38.6 | 38.6 | 18 | |
| 3 | 4 | Initiative | Urban Company, Cred, RSPL, One Plus | 31 | Hamdard(Offline | 26.6 | 6 |
| 4 | 3 | Mediacom | Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health | 25.4 | 25.4 | 14 | |
| 5 | 5 | Zenith | Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth | 10.9 | 10.9 | 11 | |
| 6 | 6 | Lodestar UM | Brillon | 8.6 | 8.6 | 1 | |
| 7 | 7 | OMD MudraMax | AU Bank, Repose Mattresses, Confira | 10.7 | Bira91 | 8.2 | 10 |
| 8 | 8 | m/Six | Noise, Parag Milk Foods, Dindigul Thalappakatt | 8 | 8 | 13 | |
| 9 | 10 | dentsu X | Finance Client | 5.8 | 5.8 | 8 | |
| 10 | 9 | Spark Foundry | FMCG Client | 3.4 | 3.4 | 1 | |
| 11 | 11 | Kinnect | Maple digital | 1.7 | 1.7 | 1 | |
| 12 | 12 | PivotRoots | Snapdeal digital | 1.7 | 1.7 | 1 | |
| 13 | 14 | Carat | Novocura Tech Health Services | 1.7 | 1.7 | 6 | |
| 14 | 13 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | Realme | 1 | 3 |
| 15 | 15 | iProspect | FMCG Client | 0.4 | 0.4 | 3 | |
| 16 | 16 | Essence | Mamaearth | -5.5 | 0 | ||
| 17 | 17 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | Brillon | -5.5 | 2 |
| 2021 (Jan-Sep): | 197.2 | 120 | |||||
| 2020 (Jan-Sep): | 114.8 | 101 | |||||
| YoY Comparison: | 71.80% | 18.80% |
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