New Business League: October 2019 update

DDB Mudra and Mindshare continue on top

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

New Business League: October 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra	McDonald's, Project A, Bigen Men's Hair Color Project	116.9		116.9	42
2	2	MullenLowe Lintas Group	Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz	42.9		42.7	14
3	3	Wunderman Thompson	ZEE5, One Plus, Tata Metallics Project, Oppo Project, Chowringhee Residency, Tata - Metaliks Project	41.3		39.8	50
4	4	Ogilvy	Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever	34.6	Jaquar Project - LBD	34.1	24
5	5	Leo Burnett	Tinder, People Interactive, Bajaj Auto (KTM)	34.1	Coke - Thums Up	32	46
6	6	Dentsu	Britannia Timepass, Kokuyo Camlin, V-Mart Fashion	22.9	Harman Kardon	21.6	14
7	7	McCann Worldgroup	Star Cement Project, M4Marry Project, NIIT Project, AGS Project, OLX Retainer	20	Dabur project	19.8	24
8	8	Publicis + Publicis Ambience	Navratna, Ferrero, Dole	17.7		17.7	23
9	11	Havas Worldwide	Citroën, Japan Airlines, Pfizer, Harman Kardon	15.2		15.2	18
10	9	VMLY&R	Big Bazaar, SUD Life, Saffola Oils	12.9		12.9	7
11	10	Isobar	Financial Service Brand	10.7		10.7	8
12	12	L&K Saatchi & Saatchi	Entertainment Network, Milklane Dairy Services, Bergner Impex India, Prayagh Nutri, Casio, VFS Global	9.6		8.9	13
13	13	WATConsult	Goibibo, Schneider Electric, Tata Group's Croma digital	7.4		7.4	3
14	14	M&C Saatchi	Realme Project, Ibis, Accor Corporate	7.3		7.3	5
15	15	Digitas	Insurance Advisory Council Project, OyoLife, Amway India Project	7.2		7.2	16
16	16	The Womb	Noble Hygeine, Diageo, Quarry	5.8		5.8	6
17	17	Indigo	Techcom Bank Project, Johari Digital Healthcare Project	5.1		5.1	20
18	18	FCB	Domino's Pizza, Reliance Smart	5.4		4.9	2
19	19	BBH	Audi	6.7	Playstation	4.7	1
20	20	Gozoop	IPL Franchise Kolkata Knight Riders (KKR), amanté digital	4		4	2
						466.2	371

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Mindshare	RedBus.com, Saregama, Essel Mining & Industries Limited	113		113	56
2	2	Dentsu X	Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles	66.7		66.7	15
3	3	MediaCom	ShareChat, Merck, GOQii	32.3	Skechers	30.5	11
4	5	Zenith	Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project	29.8	Iffco-Tokio Health Insurance	27.1	7
5	4	Lodestar UM	Mattel,Saregama, Zomato, ABT Associates, HPCL	26.8	Zivame	25.8	5
6	7	Wavemaker	Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC	19	RedBus	15.9	12
7	6	Madison Media	Racetrack.ai, Marico	15.4		15.4	2
8	8	Havas Media	Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto	15.5		14.5	15
9	10	Initiative	1MG Technologies,Freudenberg Gala Household Product, Win Pens	12		12	9
10	9	Starcom	Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame	11.4	National Geographic	10.7	7
11	11	OMD MudraMax	Skechers, SNAP, Fab Alley, Aurelia	8.1	Lovely Professional University	3.1	8
12	10	PHD	Singapore Airlines	2.9		-2.1	2
13	13	Motivator			Honor	-11.5	3
14	14	Carat	Manufacturing company	5.5	Mosons Extractions	-15.5	3
						305.8	152