Campaign India Team
Dec 05, 2019

New Business League: October 2019 update

DDB Mudra and Mindshare continue on top

New Business League: October 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

CREATIVE AGENCY LEAGUE

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB  Mudra McDonald's, Project A, Bigen Men's Hair Color Project 116.9   116.9 42
2 2 MullenLowe Lintas Group Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz 42.9   42.7 14
3 3 Wunderman Thompson ZEE5, One Plus, Tata Metallics Project, Oppo Project, Chowringhee Residency, Tata - Metaliks Project 41.3   39.8 50
4 4 Ogilvy Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever 34.6 Jaquar Project - LBD 34.1 24
5 5 Leo Burnett Tinder, People Interactive, Bajaj Auto (KTM) 34.1 Coke - Thums Up 32 46
6 6 Dentsu Britannia Timepass, Kokuyo Camlin, V-Mart Fashion 22.9 Harman Kardon 21.6 14
7 7 McCann Worldgroup Star Cement Project, M4Marry Project, NIIT Project, AGS Project, OLX Retainer 20 Dabur project 19.8 24
8 8 Publicis + Publicis Ambience Navratna, Ferrero, Dole 17.7   17.7 23
9 11 Havas Worldwide Citroën, Japan Airlines, Pfizer, Harman Kardon 15.2   15.2 18
10 9 VMLY&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
11 10 Isobar Financial Service Brand 10.7   10.7 8
12 12 L&K Saatchi & Saatchi Entertainment Network, Milklane Dairy Services, Bergner Impex India, Prayagh Nutri, Casio, VFS Global 9.6   8.9 13
13 13 WATConsult Goibibo, Schneider Electric, Tata Group's Croma digital 7.4   7.4 3
14 14 M&C Saatchi  Realme Project, Ibis, Accor Corporate 7.3   7.3 5
15 15 Digitas Insurance Advisory Council Project, OyoLife, Amway India Project 7.2   7.2 16
16 16 The Womb Noble Hygeine, Diageo, Quarry 5.8   5.8 6
17 17 Indigo Techcom Bank Project, Johari Digital Healthcare Project 5.1   5.1 20
18 18 FCB Domino's Pizza, Reliance Smart 5.4   4.9 2
19 19 BBH Audi 6.7 Playstation 4.7 1
20 20 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
            466.2 371

MEDIA AGENCY LEAGUE

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare RedBus.com, Saregama, Essel Mining & Industries Limited 113   113 56
2 2 Dentsu X Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles 66.7   66.7 15
3 3 MediaCom ShareChat, Merck, GOQii 32.3 Skechers 30.5 11
4 5 Zenith Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project 29.8 Iffco-Tokio Health Insurance 27.1 7
5 4 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL 26.8 Zivame 25.8 5
6 7 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 19 RedBus 15.9 12
7 6 Madison Media Racetrack.ai, Marico 15.4   15.4 2
8 8 Havas Media Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto 15.5   14.5 15
9 10 Initiative 1MG Technologies,Freudenberg Gala Household Product, Win Pens 12   12 9
10 9 Starcom Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 11.4 National Geographic 10.7 7
11 11 OMD MudraMax Skechers, SNAP, Fab Alley, Aurelia 8.1 Lovely Professional University 3.1 8
12 10 PHD Singapore Airlines 2.9   -2.1 2
13 13 Motivator     Honor -11.5 3
14 14 Carat Manufacturing company 5.5 Mosons Extractions -15.5 3
            305.8 152

 

Source:
Campaign India