Campaign roundup: Week of 22 September

Sterling Accuris introduces ‘hamesha sterling accuris’ campaign with humorous take on diagnostics

Sterling Accuris has launched its new campaign ‘hamesha sterling accuris,’ created by brand aid and executed with townhall 9, to highlight its reliability, accuracy, and patient care while adding a quirky and humorous twist to diagnostics. breaking away from the industry’s serious tone, the campaign aims to make healthcare approachable and memorable for customers through tv, ott, and digital platforms. with over 80 labs and 300 collection centres, sterling accuris seeks to build stronger trust and engagement while emphasising the importance of choosing credible pathology services.

Vinod Intelligent cookware drives festive engagement with ugc-led instagram campaign

Vinod Intelligent cookware has rolled out a ugc-led instagram campaign in partnership with revamp studios, producing over 110 videos that have garnered 161 million views and a 77.2% engagement rate. featuring creators like chef nehal karkera, chef prachi agarkar, and chef nidhi goyal, the campaign blends festive and topical moments with recipes using the brand’s cookware range, including stainless steel, cast iron, and the new ‘di casa’ collection. by aligning with cultural occasions such as ganesh chaturthi, onam, and independence day, the initiative has built strong resonance with gen z and millennial audiences, reinforcing the brand’s relevance and festive connect.
 

BPCL’s Mak lubricants honours mechanics with nationwide radio campaign

BPCL’s Mak lubricants has launched a nationwide radio campaign themed ‘thank you, mechanics – for safe and smooth journeys’ to recognise the contribution of automobile mechanics. spanning 116 cities over 30 days, the initiative includes over 18,000 radio spots across 13 stations, audio jingles featuring brand ambassador rahul dravid in 13 languages, and interactive sessions with more than 1,000 mechanics. the campaign also features live rj engagements at transport hubs, meet-and-greets at radio stations, and cross-promotion on social media, reinforcing bpcl’s commitment to celebrating the mechanic community.

Foundit rolls out ‘Boss aaj kal’ campaign with Jasprit Bumrah

Foundit has launched its latest brand film ‘Boss aaj kal’ featuring cricketer Jasprit Bumrah, highlighting how the right opportunities empower employees and change workplace dynamics. Using humour and a contemporary digital style, the campaign builds on Bumrah’s role as brand ambassador and reflects foundit’s focus on AI-powered, personalised job discovery across Asia and the Middle East. The film is live across digital and social platforms.
 

 

 

 

 

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A post shared by jasprit bumrah (@jaspritb1)