New Business League: November 2022 update

Havas Media regains the lead in the media list, while L&K Saatchi & Saatchi retains lead among creative agencies

Jan 23, 2023 08:37:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11L&K Saatchi & SaatchiAkasa Air, Goodricke Group, Ajio141.7 141.747
22Havas WorldwideGoogle Cloud Project, Hyderabad Black Hawks Project , Watermark Marketing Project103.2 103.242
33Leo BurnettPepsiCo brands71.6 71.636
44DDB Mudra GroupAquaGuard Project, Chai Point Project, Galaxy Chocolates Project68.9 68.965
55Wunderman ThompsonKyndryl, Lux Industries, Century Plywood65.8 63.7117
66WondrlabJBM Group Project, Philips Preethi42 42191
77LS DigitalCanon, Kotak Cherry, Kotak GI30.2 30.227
88OgilvyPuma , Unibic Foods India, Aditya Birla Group29 2921
99DigitasEmbassy Group, OKAYA Power Group22.1 22.119
1010The WombRupeek, Epigamia, Jolies, Piramal, Scaler21.5 21.518
1111DentsuMakeMyTrip digital, Britannia27Ajio20.546
1212McCann WorldgroupMinistry of External Affairs, Money View17.2 17.226
1317BBDOCargill (edible oil), Birla Eternia, Amishi consumer Technologies15.4 15.414
1413VMLY&RTira Retainer, Plum Project16.5 13.539
1514CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
1615KinnectBlackmores India, House of Masaba9.8 9.824
1716BBHRoposo9.2 9.26
1818OrchardICICI Bank, Cleartrip7.5 7.511
1919FoxyMoron, Rabbit HoleKingfisher6.7 6.71
2020ArcGlobal Display System6.7 6.75
        
     2022 (Jan-Nov)756.8819
     2021 (Jan-Nov)526.7557
     YoY Comparison43.70%47.00%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
12Havas MediaDalmia Cement, Sturlite Electricals, Sunstone Digital52 5231
21MindshareGrofers, DS Group, National Stock Exchange53.1 47.839
33ZenithSwarovski, Homelane, Pep Technologies46.7 46.713
44PerformicsBloomberg, Cue Learn37.1 37.142
55StarcomAbbott Laboratories Project34 3411
66LS DigitalFable Street Lifestyle, Property Share, Orosoft26.8 26.892
78CaratAuto client18.3 18.36
811MediaComNational Payments Corporation of India, Duracell Digital, FunNFood, Lendingkart, Dhan.co17.6 17.612
99dentsu XTata 1MG Technologies, Bosch, Dabur India17.2 17.29
1010iProspectIT client16.8 16.810
117WavemakerH K Jewellers, Arvind Fashion, Parcos51.6Jagat Pharma14.320
1213InitiativeJ G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India11 115
1312PHDAcko Life Insurance8.6 8.61
1414OMD MudraMaxSab TV offline2.4 2.42
1515m/SIXNexxbase Marketing, Fujifilm India 5.4 2.313
1616Media KinnectHouse of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consume0.8 0.89
1717DentsuTata 1MG1.7Cue Learn-0.81
1818EssenceBombay Shaving Company, Plum, Rebel Foods0.7Homelane-1.63
        
        
        
     2022 (Jan-Nov)349319
     2021 (Jan-Nov)478.9175
     YoY Comparison:-27.10%82.30%