Aug 03, 2022 04:33:00 AM | Advertising
Havas Media regains the lead in the media list, while L&K Saatchi & Saatchi retains lead among creative agencies
Jan 23, 2023 08:37:00 AM | Article | Campaign India Team
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | L&K Saatchi & Saatchi | Akasa Air, Goodricke Group, Ajio | 141.7 | 141.7 | 47 | |
| 2 | 2 | Havas Worldwide | Google Cloud Project, Hyderabad Black Hawks Project , Watermark Marketing Project | 103.2 | 103.2 | 42 | |
| 3 | 3 | Leo Burnett | PepsiCo brands | 71.6 | 71.6 | 36 | |
| 4 | 4 | DDB Mudra Group | AquaGuard Project, Chai Point Project, Galaxy Chocolates Project | 68.9 | 68.9 | 65 | |
| 5 | 5 | Wunderman Thompson | Kyndryl, Lux Industries, Century Plywood | 65.8 | 63.7 | 117 | |
| 6 | 6 | Wondrlab | JBM Group Project, Philips Preethi | 42 | 42 | 191 | |
| 7 | 7 | LS Digital | Canon, Kotak Cherry, Kotak GI | 30.2 | 30.2 | 27 | |
| 8 | 8 | Ogilvy | Puma , Unibic Foods India, Aditya Birla Group | 29 | 29 | 21 | |
| 9 | 9 | Digitas | Embassy Group, OKAYA Power Group | 22.1 | 22.1 | 19 | |
| 10 | 10 | The Womb | Rupeek, Epigamia, Jolies, Piramal, Scaler | 21.5 | 21.5 | 18 | |
| 11 | 11 | Dentsu | MakeMyTrip digital, Britannia | 27 | Ajio | 20.5 | 46 |
| 12 | 12 | McCann Worldgroup | Ministry of External Affairs, Money View | 17.2 | 17.2 | 26 | |
| 13 | 17 | BBDO | Cargill (edible oil), Birla Eternia, Amishi consumer Technologies | 15.4 | 15.4 | 14 | |
| 14 | 13 | VMLY&R | Tira Retainer, Plum Project | 16.5 | 13.5 | 39 | |
| 15 | 14 | Centrick | EFL Global, LuvLap, Kirloskar Vasundhara | 10.1 | 10.1 | 5 | |
| 16 | 15 | Kinnect | Blackmores India, House of Masaba | 9.8 | 9.8 | 24 | |
| 17 | 16 | BBH | Roposo | 9.2 | 9.2 | 6 | |
| 18 | 18 | Orchard | ICICI Bank, Cleartrip | 7.5 | 7.5 | 11 | |
| 19 | 19 | FoxyMoron, Rabbit Hole | Kingfisher | 6.7 | 6.7 | 1 | |
| 20 | 20 | Arc | Global Display System | 6.7 | 6.7 | 5 | |
| 2022 (Jan-Nov) | 756.8 | 819 | |||||
| 2021 (Jan-Nov) | 526.7 | 557 | |||||
| YoY Comparison | 43.70% | 47.00% |
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 2 | Havas Media | Dalmia Cement, Sturlite Electricals, Sunstone Digital | 52 | 52 | 31 | |
| 2 | 1 | Mindshare | Grofers, DS Group, National Stock Exchange | 53.1 | 47.8 | 39 | |
| 3 | 3 | Zenith | Swarovski, Homelane, Pep Technologies | 46.7 | 46.7 | 13 | |
| 4 | 4 | Performics | Bloomberg, Cue Learn | 37.1 | 37.1 | 42 | |
| 5 | 5 | Starcom | Abbott Laboratories Project | 34 | 34 | 11 | |
| 6 | 6 | LS Digital | Fable Street Lifestyle, Property Share, Orosoft | 26.8 | 26.8 | 92 | |
| 7 | 8 | Carat | Auto client | 18.3 | 18.3 | 6 | |
| 8 | 11 | MediaCom | National Payments Corporation of India, Duracell Digital, FunNFood, Lendingkart, Dhan.co | 17.6 | 17.6 | 12 | |
| 9 | 9 | dentsu X | Tata 1MG Technologies, Bosch, Dabur India | 17.2 | 17.2 | 9 | |
| 10 | 10 | iProspect | IT client | 16.8 | 16.8 | 10 | |
| 11 | 7 | Wavemaker | H K Jewellers, Arvind Fashion, Parcos | 51.6 | Jagat Pharma | 14.3 | 20 |
| 12 | 13 | Initiative | J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India | 11 | 11 | 5 | |
| 13 | 12 | PHD | Acko Life Insurance | 8.6 | 8.6 | 1 | |
| 14 | 14 | OMD MudraMax | Sab TV offline | 2.4 | 2.4 | 2 | |
| 15 | 15 | m/SIX | Nexxbase Marketing, Fujifilm India | 5.4 | 2.3 | 13 | |
| 16 | 16 | Media Kinnect | House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consume | 0.8 | 0.8 | 9 | |
| 17 | 17 | Dentsu | Tata 1MG | 1.7 | Cue Learn | -0.8 | 1 |
| 18 | 18 | Essence | Bombay Shaving Company, Plum, Rebel Foods | 0.7 | Homelane | -1.6 | 3 |
| 2022 (Jan-Nov) | 349 | 319 | |||||
| 2021 (Jan-Nov) | 478.9 | 175 | |||||
| YoY Comparison: | -27.10% | 82.30% |
