Campaign India Team
Jun 07, 2023

New Business League: March 2023 update

New leader on the creative agency list, while EssenceMediaCom continues to lead media agencies

New Business League: March 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 7 Wunderman Thompson Aditya Birla Estates, Adani Enterprises, Cross Cloud Partners 30.5   30.5 24
2 3 Havas Worldwide Arzoo (NU), Chalet Hotels Project, Motovolt 23.5   23.5 15
3 4 DDB Mudra Group Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 21   21 18
4 2 BBDO Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
5 14 VMLY&R Coke Retainer, ThumsUp Retainer, Lakme Project 16.1   16.1 8
6 8 M&C Saatchi Group Rebel Foods Project 12.4   12.4 4
7 5 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7   10.7 7
8 6 McCann Worldgroup Reliance Retail Limited, Phone Pe Project, Union Project 9.6   9.6 6
9 9 Wondrlab Vectura Fertin Pharma Project, Greaves Electric Mobility (Crompton) Project 7.4   7.4 43
10 10 Grey Group Diageo, Bacardi Project, Reliance Retail 2   2 3
11 11 The Womb Samco 1.4   1.4 1
12 12 MullenLowe Lintas Group Landmark Group, Tinder Project 1.3   1.3 2
13 19 Dentsu Auto client 0.7   0.7 1
               
          2023 (Jan-Mar) 144.4 136
          2022 (Jan-Mar) 106.2 125
          YOY comparison 36.00% 8.80%

 

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 EssenceMediaCom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   50.2 9
2 2 LS Digital Super Six Sports Gaming, Quick Heal Technologies, Bajaj Consumer Care  23.7   23.7 30
3   NP Digital Eddy Pumps, Barelabs - Sayan Supplements, Inventure Academy 21.6   21.6 35
4 3 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
5 4 Havas Media Motovolt, Paradise Biryani, Biskfarm 10.9   10.9 6
6 6 OMD MudraMax Groww 10.3   10.3 6
7 14 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
8 5 m/Six Pran Foods Local 4.1   4.1 4
9 7 OMG Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
10 8 Mindshare QI Lifecare Planning & Buying, Zazz Technology Connect  (Gizmore) Planning & Buying 2.7   2.7 7
11 9 PHD Scapia Cards 0.3   0.3 1
12 10 Wavemaker Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR 1.2 Centuary Mattress 0.2 2
               
          2023 (Jan-Mar) 137.3 113
          2022 (Jan-Mar) 53 30
          YOY comparison 159.20% 276.70%
               
          2023 Creative & Media (Jan-Mar 281.6 249
          2022 Creative & Media (Jan-Mar) 159.1 155
          YoY Comparison: 77% 60.60%

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

8 hours ago

Ministry of State for Electronics and Information ...

Rajeev Chandrasekhar emphasised India's pioneering role in ensuring net neutrality and resisted telcos' 'gatekeeping ambitions' in a tweet

10 hours ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

10 hours ago

Times Internet's Cricbuzz and Willow TV to ...

Bags the rights from September 2023 to March 2028