The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 7 | Wunderman Thompson | Aditya Birla Estates, Adani Enterprises, Cross Cloud Partners | 30.5 | 30.5 | 24 | |
| 2 | 3 | Havas Worldwide | Arzoo (NU), Chalet Hotels Project, Motovolt | 23.5 | 23.5 | 15 | |
| 3 | 4 | DDB Mudra Group | Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks | 21 | 21 | 18 | |
| 4 | 2 | BBDO | Jack Daniel’s Tennessee Whiskey, McCain Food | 20.4 | 20.4 | 2 | |
| 5 | 14 | VMLY&R | Coke Retainer, ThumsUp Retainer, Lakme Project | 16.1 | 16.1 | 8 | |
| 6 | 8 | M&C Saatchi Group | Rebel Foods Project | 12.4 | 12.4 | 4 | |
| 7 | 5 | Centrick | Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film | 10.7 | 10.7 | 7 | |
| 8 | 6 | McCann Worldgroup | Reliance Retail Limited, Phone Pe Project, Union Project | 9.6 | 9.6 | 6 | |
| 9 | 9 | Wondrlab | Vectura Fertin Pharma Project, Greaves Electric Mobility (Crompton) Project | 7.4 | 7.4 | 43 | |
| 10 | 10 | Grey Group | Diageo, Bacardi Project, Reliance Retail | 2 | 2 | 3 | |
| 11 | 11 | The Womb | Samco | 1.4 | 1.4 | 1 | |
| 12 | 12 | MullenLowe Lintas Group | Landmark Group, Tinder Project | 1.3 | 1.3 | 2 | |
| 13 | 19 | Dentsu | Auto client | 0.7 | 0.7 | 1 | |
| 2023 (Jan-Mar) | 144.4 | 136 | |||||
| 2022 (Jan-Mar) | 106.2 | 125 | |||||
| YOY comparison | 36.00% | 8.80% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | EssenceMediaCom | Vivo Technology, IIFL Securities Finance, Mars Inc Food | 50.1 | 50.2 | 9 | |
| 2 | 2 | LS Digital | Super Six Sports Gaming, Quick Heal Technologies, Bajaj Consumer Care | 23.7 | 23.7 | 30 | |
| 3 | NP Digital | Eddy Pumps, Barelabs - Sayan Supplements, Inventure Academy | 21.6 | 21.6 | 35 | ||
| 4 | 3 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 5 | 4 | Havas Media | Motovolt, Paradise Biryani, Biskfarm | 10.9 | 10.9 | 6 | |
| 6 | 6 | OMD MudraMax | Groww | 10.3 | 10.3 | 6 | |
| 7 | 14 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 4.2 | 4.2 | 8 | |
| 8 | 5 | m/Six | Pran Foods Local | 4.1 | 4.1 | 4 | |
| 9 | 7 | OMG | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
| 10 | 8 | Mindshare | QI Lifecare Planning & Buying, Zazz Technology Connect (Gizmore) Planning & Buying | 2.7 | 2.7 | 7 | |
| 11 | 9 | PHD | Scapia Cards | 0.3 | 0.3 | 1 | |
| 12 | 10 | Wavemaker | Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR | 1.2 | Centuary Mattress | 0.2 | 2 |
| 2023 (Jan-Mar) | 137.3 | 113 | |||||
| 2022 (Jan-Mar) | 53 | 30 | |||||
| YOY comparison | 159.20% | 276.70% | |||||
| 2023 Creative & Media (Jan-Mar | 281.6 | 249 | |||||
| 2022 Creative & Media (Jan-Mar) | 159.1 | 155 | |||||
| YoY Comparison: | 77% | 60.60% |
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