Campaign India Team
Jun 07, 2023

New Business League: March 2023 update

New leader on the creative agency list, while EssenceMediaCom continues to lead media agencies

New Business League: March 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 7 Wunderman Thompson Aditya Birla Estates, Adani Enterprises, Cross Cloud Partners 30.5   30.5 24
2 3 Havas Worldwide Arzoo (NU), Chalet Hotels Project, Motovolt 23.5   23.5 15
3 4 DDB Mudra Group Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 21   21 18
4 2 BBDO Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
5 14 VMLY&R Coke Retainer, ThumsUp Retainer, Lakme Project 16.1   16.1 8
6 8 M&C Saatchi Group Rebel Foods Project 12.4   12.4 4
7 5 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7   10.7 7
8 6 McCann Worldgroup Reliance Retail Limited, Phone Pe Project, Union Project 9.6   9.6 6
9 9 Wondrlab Vectura Fertin Pharma Project, Greaves Electric Mobility (Crompton) Project 7.4   7.4 43
10 10 Grey Group Diageo, Bacardi Project, Reliance Retail 2   2 3
11 11 The Womb Samco 1.4   1.4 1
12 12 MullenLowe Lintas Group Landmark Group, Tinder Project 1.3   1.3 2
13 19 Dentsu Auto client 0.7   0.7 1
               
          2023 (Jan-Mar) 144.4 136
          2022 (Jan-Mar) 106.2 125
          YOY comparison 36.00% 8.80%

 

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 EssenceMediaCom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   50.2 9
2 2 LS Digital Super Six Sports Gaming, Quick Heal Technologies, Bajaj Consumer Care  23.7   23.7 30
3   NP Digital Eddy Pumps, Barelabs - Sayan Supplements, Inventure Academy 21.6   21.6 35
4 3 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
5 4 Havas Media Motovolt, Paradise Biryani, Biskfarm 10.9   10.9 6
6 6 OMD MudraMax Groww 10.3   10.3 6
7 14 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
8 5 m/Six Pran Foods Local 4.1   4.1 4
9 7 OMG Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
10 8 Mindshare QI Lifecare Planning & Buying, Zazz Technology Connect  (Gizmore) Planning & Buying 2.7   2.7 7
11 9 PHD Scapia Cards 0.3   0.3 1
12 10 Wavemaker Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions AOR 1.2 Centuary Mattress 0.2 2
               
          2023 (Jan-Mar) 137.3 113
          2022 (Jan-Mar) 53 30
          YOY comparison 159.20% 276.70%
               
          2023 Creative & Media (Jan-Mar 281.6 249
          2022 Creative & Media (Jan-Mar) 159.1 155
          YoY Comparison: 77% 60.60%

 

Source:
Campaign India

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