The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Lotus Cosmetics Project, Project X Project, Sunsilk Local Project Project | 55.3 | 55.3 | 26 | |
| 2 | 3 | Havas Worldwide | Art and Photography Foundation, Castrol India Project, Dabur Vita | 35 | 35 | 26 | |
| 3 | 2 | VMLY&R | CipHome, Abott Pediasure, Insure, Disney+ Hotstar | 25 | Bel Cheese | 25 | 52 |
| 4 | 5 | Ogilvy | Coca-Cola Company, Welspun, Zippo Project | 21.8 | 21.8 | 19 | |
| 5 | 7 | The Womb | Campus, Be Minimalist, Scaler | 20.3 | 20.3 | 7 | |
| 6 | 4 | Wondrlab | Homexchange Limited Project , Reliance Retail - John Players Project, Reliance Retail - Ajio | 18.5 | 18.5 | 40 | |
| 7 | 8 | Wunderman Thompson | L&T Reality, Rohan Corporation Retainer, Property Infratech India P Ltd Retainer | 14.8 | 14.8 | 37 | |
| 8 | 6 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 9 | 9 | MullenLowe Group Lintas Group | Zee 5 Project, Mfine, OKCredit | 8.6 | 8.6 | 13 | |
| 10 | 10 | McCann Worldgroup | TracFone Project, White Hat Jr. Project, Roche Project, GM Modular | 7.5 | 7.5 | 13 | |
| 11 | 11 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 12 | 12 | BBDO | Bright Lifecare | 6.6 | 6.6 | 7 | |
| 13 | 20 | Leo Burnett | GOQII, Udemy Project, Luxor Projec | 7.8 | Fortis Healthcare | 5.8 | 22 |
| 14 | 13 | FCB | Lamke, Elle 18 | 6.7 | IOCL (India Oil) Project | 5.4 | 2 |
| 15 | 14 | Publicis + Publicis Ambience | Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project | 5.2 | 5.2 | 4 | |
| 16 | 15 | Tonic Worldwide | Pure Nutrition digital | 3.4 | 3.4 | 1 | |
| 17 | 31 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 18 | Shreyansh Innovations | Turtle | 3.4 | 3.4 | 1 | ||
| 19 | Atom | Setu | 3.4 | 3.4 | 1 | ||
| 20 | Interactive Avenues | Bank of Baroda Digital | 3.4 | 3.4 | 1 | ||
| 2021 (Jan-Jun) | 297.9 | 381 | |||||
| 2020 (Jan-Jun) | 213.5 | 206 | |||||
| YoY comparison | 39.60% | 60.70% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Bill & Melinda Gates Foundation, Spotify, L’Oréal, Luminous Power Technologies, Paragon | 62 | Ambuja Cement | 59.8 | 19 |
| 2 | 2 | Initiative | Cred, RSPL, One Plus | 25.8 | Hamdard (offline) | 23.4 | 5 |
| 3 | 3 | Havas Media | Ambuja Cement, Oziva, i2Cure | 19 | 19 | 9 | |
| 4 | 4 | Mediacom | Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon | 15.5 | 15.5 | 6 | |
| 5 | 14 | Lodestar UM | Brillon | 8.6 | 8.6 | 1 | |
| 6 | 5 | Zenith | Carsome, DTwelve Spaces, Urban Company, MamaEarth | 7.5 | 7.5 | 5 | |
| 7 | 6 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | 3.8 | 3 | |
| 8 | 8 | OMD MudraMax | Treadone, Country Delight, Cuemath, Pladis | 4.8 | 3.8 | 4 | |
| 9 | Spark Foundry | FMCG Client | 3.4 | 3.4 | 1 | ||
| 10 | 7 | dentsu X | Finance Client | 3 | 3 | 7 | |
| 11 | 16 | Kinnect | Maple Digital | 1.7 | 1.7 | 1 | |
| 12 | PivotRoots | Snapdeal Digital | 1.7 | 1 | |||
| 13 | 10 | m/Six | Noise | 1 | 1 | 1 | |
| 14 | 11 | Carat | Novocura Tech Health Services | 0.9 | 0.9 | 3 | |
| 15 | 20 | iProspect | FMCG Client | 0.1 | 0.1 | 1 | |
| 16 | 21 | Essence | 0 | Mamaearth | -5.5 | 0 | |
| 17 | 9 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | Brillon | -6.5 | 2 |
| 2021 (Jan-Jun): | 141.2 | 69 | |||||
| 2020 (Jan-Jun): | 68.2 | 54 | |||||
| YoY Comparison: | 107.00% | 27.80% |
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