New Business League: June 2021 update

DDB Mudra Group and Wavemaker continue to lead

Aug 04, 2021 03:16:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11DDB MudraLotus Cosmetics Project, Project X Project, Sunsilk Local Project Project55.3 55.326
23Havas WorldwideArt and Photography Foundation, Castrol India Project, Dabur Vita35 3526
32VMLY&RCipHome, Abott Pediasure, Insure, Disney+ Hotstar25Bel Cheese2552
45OgilvyCoca-Cola Company, Welspun, Zippo Project21.8 21.819
57The WombCampus, Be Minimalist, Scaler20.3 20.37
64WondrlabHomexchange Limited Project , Reliance Retail - John Players Project, Reliance Retail - Ajio18.5 18.540
78Wunderman ThompsonL&T Reality, Rohan Corporation Retainer, Property Infratech India P Ltd Retainer14.8 14.837
86IPG Team DynamicBMW13.4 13.41
99MullenLowe Group Lintas GroupZee 5 Project, Mfine, OKCredit8.6 8.613
1010McCann WorldgroupTracFone Project, White Hat Jr. Project, Roche Project, GM Modular7.5 7.513
1111DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project7.3 7.311
1212BBDOBright Lifecare6.6 6.67
1320Leo BurnettGOQII, Udemy Project, Luxor Projec7.8Fortis Healthcare5.822
1413FCBLamke, Elle 186.7IOCL (India Oil) Project5.42
1514Publicis + Publicis AmbienceKalpataru Builders, Godrej Pro Clean, Ecolink Signify Project5.2 5.24
1615Tonic WorldwidePure Nutrition digital3.4 3.41
1731IdeateLabsPlanet Marathi3.4 3.41
18 Shreyansh InnovationsTurtle3.4 3.41
19 AtomSetu3.4 3.41
20 Interactive AvenuesBank of Baroda Digital3.4 3.41
     2021 (Jan-Jun)297.9381
     2020 (Jan-Jun)213.5206
     YoY comparison39.60%60.70%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11WavemakerBill & Melinda Gates Foundation, Spotify, L’Oréal, Luminous Power Technologies, Paragon62Ambuja Cement59.819
22InitiativeCred, RSPL, One Plus25.8Hamdard (offline)23.45
33Havas MediaAmbuja Cement, Oziva, i2Cure19 199
44MediacomAqualite, Ozone, Bayer Consumer Health, Sony, Saridon15.5 15.56
514Lodestar UMBrillon8.6 8.61
65ZenithCarsome, DTwelve Spaces, Urban Company, MamaEarth7.5 7.55
76StarcomFreshtoHome, Junglee Entertainment, Boat3.8 3.83
88OMD MudraMaxTreadone, Country Delight, Cuemath, Pladis4.8 3.84
9 Spark FoundryFMCG Client3.4 3.41
107dentsu XFinance Client3 37
1116KinnectMaple Digital1.7 1.71
12 PivotRootsSnapdeal Digital1.7  1
1310m/SixNoise1 11
1411CaratNovocura Tech Health Services0.9 0.93
1520iProspectFMCG Client0.1 0.11
1621Essence 0Mamaearth-5.50
179PHDLead School, Bel Group Laughing Cow1.9Brillon-6.52
     2021 (Jan-Jun):141.269
     2020 (Jan-Jun):68.254
     YoY Comparison:107.00%27.80%