Campaign India Team
Aug 04, 2021

New Business League: June 2021 update

DDB Mudra Group and Wavemaker continue to lead

New Business League: June 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Lotus Cosmetics Project, Project X Project, Sunsilk Local Project Project 55.3   55.3 26
2 3 Havas Worldwide Art and Photography Foundation, Castrol India Project, Dabur Vita 35   35 26
3 2 VMLY&R CipHome, Abott Pediasure, Insure, Disney+ Hotstar 25 Bel Cheese 25 52
4 5 Ogilvy Coca-Cola Company, Welspun, Zippo Project 21.8   21.8 19
5 7 The Womb Campus, Be Minimalist, Scaler 20.3   20.3 7
6 4 Wondrlab Homexchange Limited Project , Reliance Retail - John Players Project, Reliance Retail - Ajio 18.5   18.5 40
7 8 Wunderman Thompson L&T Reality, Rohan Corporation Retainer, Property Infratech India P Ltd Retainer 14.8   14.8 37
8 6 IPG Team Dynamic BMW 13.4   13.4 1
9 9 MullenLowe Group Lintas Group Zee 5 Project, Mfine, OKCredit 8.6   8.6 13
10 10 McCann Worldgroup TracFone Project, White Hat Jr. Project, Roche Project, GM Modular 7.5   7.5 13
11 11 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
12 12 BBDO Bright Lifecare 6.6   6.6 7
13 20 Leo Burnett GOQII, Udemy Project, Luxor Projec 7.8 Fortis Healthcare 5.8 22
14 13 FCB Lamke, Elle 18 6.7 IOCL (India Oil) Project 5.4 2
15 14 Publicis + Publicis Ambience Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.2   5.2 4
16 15 Tonic Worldwide Pure Nutrition digital 3.4   3.4 1
17 31 IdeateLabs Planet Marathi 3.4   3.4 1
18   Shreyansh Innovations Turtle 3.4   3.4 1
19   Atom Setu 3.4   3.4 1
20   Interactive Avenues Bank of Baroda Digital 3.4   3.4 1
          2021 (Jan-Jun) 297.9 381
          2020 (Jan-Jun) 213.5 206
          YoY comparison 39.60% 60.70%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Bill & Melinda Gates Foundation, Spotify, L’Oréal, Luminous Power Technologies, Paragon 62 Ambuja Cement 59.8 19
2 2 Initiative Cred, RSPL, One Plus 25.8 Hamdard (offline) 23.4 5
3 3 Havas Media Ambuja Cement, Oziva, i2Cure 19   19 9
4 4 Mediacom Aqualite, Ozone, Bayer Consumer Health, Sony, Saridon 15.5   15.5 6
5 14 Lodestar UM Brillon 8.6   8.6 1
6 5 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 7.5   7.5 5
7 6 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8   3.8 3
8 8 OMD MudraMax Treadone, Country Delight, Cuemath, Pladis 4.8   3.8 4
9   Spark Foundry FMCG Client 3.4   3.4 1
10 7 dentsu X Finance Client 3   3 7
11 16 Kinnect Maple Digital 1.7   1.7 1
12   PivotRoots Snapdeal Digital 1.7     1
13 10 m/Six Noise 1   1 1
14 11 Carat Novocura Tech Health Services 0.9   0.9 3
15 20 iProspect FMCG Client 0.1   0.1 1
16 21 Essence   0 Mamaearth -5.5 0
17 9 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -6.5 2
          2021 (Jan-Jun): 141.2 69
          2020 (Jan-Jun): 68.2 54
          YoY Comparison: 107.00% 27.80%

 

Source:
Campaign India