Campaign India Team
Sep 08, 2022

New Business League: July 2022 update

New entrants to the top three in the creative and media agency list

New Business League: July 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide Google Project, Bosch India Project, Oplus Mobitech India Project, SEB India Project 61.7   61.7 26
2 3 DDB Mudra Group One Plus, Purvankara, Mars 42.9   42.9 39
3   Leo Burnett PepsiCo brands 42.9   42.6 24
4 14 L&K Saatchi & Saatchi Goodricke Group, Ajio 40.2   40.2 29
5 2 Wunderman Thompson Grows Project, Cera, HSBC AMC 38.2   38.2 63
6 4 Wondrlab Quiz Master, Food Service India Project, Arvind Lifestyle Brands (USPA) Project 30.5   30.5 130
7 5 Ogilvy Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy 26.5   26.5 19
8 13 LS Digital Canon, Kotak Cherry, Kotak GI 14.3   14.3 18
9 6 Dentsu Auto Client 14.2 Ajio 12.2 30
10 7 VMLY&R Upstoxx, Vick's Inhaler Project, Amstel (UB) Project 12.1   12.1 31
11 10 McCann Worldgroup UNICEF Project, Glance, Ajio Retail, DS Foods, Techno Project, Housing.com Project 10.6   10.6 19
12 8 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
13 9 The Womb Rupeek, Epigamia, Jolies 9.7   9.7 9
14 17 BBH Roposo 8   8 4
15 37 Digitas Embassy Group, OKAYA Power Group 8   8 6
16 11 Kinnect Reliance SMART Stores, Amazon Project 6.7   6.7 16
17   Foxymoron, Rabbit Hole Kingfisher 6.7   6.7 1
18 15 BBDO Brown Foreman, Zinka Logistics Solutions Project 6.7   6.7 8
19   Orchard ICICI Bank, Cleartrip 5.7   5.7 4
20 12 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.9   4.9 5
               
          2022 (Jan-Jul) 411.1 499
          2021 (Jan-Jul) 383.9 385
          YoY Comparison 7.10% 29.60%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare SBI Life Offline media, Biotique, Lux Industries Digital + OOH 45.6   45.6 32
2   Performics TikTok Content, Mondelez International, Lenskart, Baidyanath Group 41.2   41.2 28
3 2 Havas Media Fireboltt, Kajaria, GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun) 35.8   35.8 17
4   Zenith Homelane, Pep Technologies  17.5   17.5 12
5 6 iProspect IT client 16.6   16.6 9
6 3 MediaCom FunNFood, Lendingkart, Dhan.co 15.4   15.4 10
7 4 Wavemaker Wipro Home Appliances, Danone, VIP, PhysicsWallah 34.6 Acko Life Insurance 14.1 13
8 5 Carat Auto client 11.6   11.6 2
9 9 Dentsu X Tata 1MG Technologies, Bosch Limited, Dabur India 11.2   11.2 8
10 7 PHD Acko Life Insurance 8.6   8.6 1
11   Starcom Abbott Laboratories Project 7.5   7.5 5
12   Initiative ITC, BIC Cello India 7.1   7.1 2
13 8 LS Digital Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony 6.1   6.1 35
14 11 OMD MudraMax Sab TV offline 2.4   2.4 2
15   Dentsu   Tata 1MG  1.7   1.7 1
16 12 Media Kinnect Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.6   0.6 6
               
          2022 (Jan-Jul) 237.3 186
          2021 (Jan-Jul) 155 77
          YoY Comparison: 53.10% 141.60%

 

Source:
Campaign India

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