New Business League: July 2022 update

New entrants to the top three in the creative and media agency list

Sep 08, 2022 08:36:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideGoogle Project, Bosch India Project, Oplus Mobitech India Project, SEB India Project61.7 61.726
23DDB Mudra GroupOne Plus, Purvankara, Mars42.9 42.939
3 Leo BurnettPepsiCo brands42.9 42.624
414L&K Saatchi & SaatchiGoodricke Group, Ajio40.2 40.229
52Wunderman ThompsonGrows Project, Cera, HSBC AMC38.2 38.263
64WondrlabQuiz Master, Food Service India Project, Arvind Lifestyle Brands (USPA) Project30.5 30.5130
75OgilvyUnibic Foods India, Aditya Birla Group, Bio Veda Farmacy26.5 26.519
813LS DigitalCanon, Kotak Cherry, Kotak GI14.3 14.318
96DentsuAuto Client14.2Ajio12.230
107VMLY&RUpstoxx, Vick's Inhaler Project, Amstel (UB) Project12.1 12.131
1110McCann WorldgroupUNICEF Project, Glance, Ajio Retail, DS Foods, Techno Project, Housing.com Project10.6 10.619
128CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
139The WombRupeek, Epigamia, Jolies9.7 9.79
1417BBHRoposo8 84
1537DigitasEmbassy Group, OKAYA Power Group8 86
1611KinnectReliance SMART Stores, Amazon Project6.7 6.716
17 Foxymoron, Rabbit HoleKingfisher6.7 6.71
1815BBDOBrown Foreman, Zinka Logistics Solutions Project6.7 6.78
19 OrchardICICI Bank, Cleartrip5.7 5.74
2012M&C Saatchi GroupCanva Project, Shareit Global Project, Coin DCX Project, Fi Money Project4.9 4.95
        
     2022 (Jan-Jul)411.1499
     2021 (Jan-Jul)383.9385
     YoY Comparison7.10%29.60%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareSBI Life Offline media, Biotique, Lux Industries Digital + OOH45.6 45.632
2 PerformicsTikTok Content, Mondelez International, Lenskart, Baidyanath Group41.2 41.228
32Havas MediaFireboltt, Kajaria, GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun)35.8 35.817
4 ZenithHomelane, Pep Technologies 17.5 17.512
56iProspectIT client16.6 16.69
63MediaComFunNFood, Lendingkart, Dhan.co15.4 15.410
74WavemakerWipro Home Appliances, Danone, VIP, PhysicsWallah34.6Acko Life Insurance14.113
85CaratAuto client11.6 11.62
99Dentsu XTata 1MG Technologies, Bosch Limited, Dabur India11.2 11.28
107PHDAcko Life Insurance8.6 8.61
11 StarcomAbbott Laboratories Project7.5 7.55
12 InitiativeITC, BIC Cello India7.1 7.12
138LS DigitalGoel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony6.1 6.135
1411OMD MudraMaxSab TV offline2.4 2.42
15 Dentsu  Tata 1MG 1.7 1.71
1612Media KinnectPhablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.6 0.66
        
     2022 (Jan-Jul)237.3186
     2021 (Jan-Jul)15577
     YoY Comparison:53.10%141.60%