The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Havas Worldwide |
Google Project, Bosch India Project, Oplus Mobitech India Project, SEB India Project |
61.7 |
|
61.7 |
26 |
2 |
3 |
DDB Mudra Group |
One Plus, Purvankara, Mars |
42.9 |
|
42.9 |
39 |
3 |
|
Leo Burnett |
PepsiCo brands |
42.9 |
|
42.6 |
24 |
4 |
14 |
L&K Saatchi & Saatchi |
Goodricke Group, Ajio |
40.2 |
|
40.2 |
29 |
5 |
2 |
Wunderman Thompson |
Grows Project, Cera, HSBC AMC |
38.2 |
|
38.2 |
63 |
6 |
4 |
Wondrlab |
Quiz Master, Food Service India Project, Arvind Lifestyle Brands (USPA) Project |
30.5 |
|
30.5 |
130 |
7 |
5 |
Ogilvy |
Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy |
26.5 |
|
26.5 |
19 |
8 |
13 |
LS Digital |
Canon, Kotak Cherry, Kotak GI |
14.3 |
|
14.3 |
18 |
9 |
6 |
Dentsu |
Auto Client |
14.2 |
Ajio |
12.2 |
30 |
10 |
7 |
VMLY&R |
Upstoxx, Vick's Inhaler Project, Amstel (UB) Project |
12.1 |
|
12.1 |
31 |
11 |
10 |
McCann Worldgroup |
UNICEF Project, Glance, Ajio Retail, DS Foods, Techno Project, Housing.com Project |
10.6 |
|
10.6 |
19 |
12 |
8 |
Centrick |
EFL Global, LuvLap, Kirloskar Vasundhara |
10.1 |
|
10.1 |
5 |
13 |
9 |
The Womb |
Rupeek, Epigamia, Jolies |
9.7 |
|
9.7 |
9 |
14 |
17 |
BBH |
Roposo |
8 |
|
8 |
4 |
15 |
37 |
Digitas |
Embassy Group, OKAYA Power Group |
8 |
|
8 |
6 |
16 |
11 |
Kinnect |
Reliance SMART Stores, Amazon Project |
6.7 |
|
6.7 |
16 |
17 |
|
Foxymoron, Rabbit Hole |
Kingfisher |
6.7 |
|
6.7 |
1 |
18 |
15 |
BBDO |
Brown Foreman, Zinka Logistics Solutions Project |
6.7 |
|
6.7 |
8 |
19 |
|
Orchard |
ICICI Bank, Cleartrip |
5.7 |
|
5.7 |
4 |
20 |
12 |
M&C Saatchi Group |
Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project |
4.9 |
|
4.9 |
5 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Jul) |
411.1 |
499 |
|
|
|
|
|
2021 (Jan-Jul) |
383.9 |
385 |
|
|
|
|
|
YoY Comparison |
7.10% |
29.60% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Mindshare |
SBI Life Offline media, Biotique, Lux Industries Digital + OOH |
45.6 |
|
45.6 |
32 |
2 |
|
Performics |
TikTok Content, Mondelez International, Lenskart, Baidyanath Group |
41.2 |
|
41.2 |
28 |
3 |
2 |
Havas Media |
Fireboltt, Kajaria, GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun) |
35.8 |
|
35.8 |
17 |
4 |
|
Zenith |
Homelane, Pep Technologies |
17.5 |
|
17.5 |
12 |
5 |
6 |
iProspect |
IT client |
16.6 |
|
16.6 |
9 |
6 |
3 |
MediaCom |
FunNFood, Lendingkart, Dhan.co |
15.4 |
|
15.4 |
10 |
7 |
4 |
Wavemaker |
Wipro Home Appliances, Danone, VIP, PhysicsWallah |
34.6 |
Acko Life Insurance |
14.1 |
13 |
8 |
5 |
Carat |
Auto client |
11.6 |
|
11.6 |
2 |
9 |
9 |
Dentsu X |
Tata 1MG Technologies, Bosch Limited, Dabur India |
11.2 |
|
11.2 |
8 |
10 |
7 |
PHD |
Acko Life Insurance |
8.6 |
|
8.6 |
1 |
11 |
|
Starcom |
Abbott Laboratories Project |
7.5 |
|
7.5 |
5 |
12 |
|
Initiative |
ITC, BIC Cello India |
7.1 |
|
7.1 |
2 |
13 |
8 |
LS Digital |
Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony |
6.1 |
|
6.1 |
35 |
14 |
11 |
OMD MudraMax |
Sab TV offline |
2.4 |
|
2.4 |
2 |
15 |
|
Dentsu |
Tata 1MG |
1.7 |
|
1.7 |
1 |
16 |
12 |
Media Kinnect |
Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer |
0.6 |
|
0.6 |
6 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Jul) |
237.3 |
186 |
|
|
|
|
|
2021 (Jan-Jul) |
155 |
77 |
|
|
|
|
|
YoY Comparison: |
53.10% |
141.60% |