New Business League: January 2023 update

BBDO and EssenceMediacom take the early lead

Mar 29, 2023 09:10:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
113BBDO IndiaJack Daniel’s Tennessee Whiskey, McCain Food20.4 20.42
215CentrickKirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil10.7 10.77
32Havas WorldwideBYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India10.1 10.15
44Wunderman ThompsonNPCI, Mirum Dubai, Udaan7.4 7.49
55DDB Mudra GroupMeta Project, Mars Digital, PVR7.2 7.25
610McCann WorldgroupApollo Project, Cognizant, Tata Capital4.1 4.13
76WondrlabVectura Fertin Pharma Private Limited - RYZE Project, Tata AIG2.1 2.116
811The WombSamco1.4 1.41
914VMLY&RLakme Project, Ponds Project, Tira Retainer0.7 0.74
1023M&C Saatchi & SaatchiWow Skin Project, Respo Project0.4 0.42
        
        
     2023 (Jan)64.354
     2022 (Jan)34.957
     YoY Comparison84.30%-5.30%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
110EssenceMediacomVivo Mobile,IQOO, Pedigree, Bayer Crop Science22.4 22.43
26LS DigitalSmartcoin, More Retail, Allen Digital15.3 15.38
315m/SIXDr. Reddy’s Laboratories Ltd, ManipalCigna Health1.6 1.62
42MindshareSkipper Limited Planning & Buying, Delhi International1.2 1.24
        
     2023 (Jan)359.6343
     2022 (Jan)540.7263
     YoY Comparison:-33.50%30.40%

 

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