New Business League: January 2023 update

BBDO and EssenceMediacom take the early lead

Mar 29, 2023 09:10:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	13	BBDO India	Jack Daniel’s Tennessee Whiskey, McCain Food	20.4		20.4	2
2	15	Centrick	Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil	10.7		10.7	7
3	2	Havas Worldwide	BYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India	10.1		10.1	5
4	4	Wunderman Thompson	NPCI, Mirum Dubai, Udaan	7.4		7.4	9
5	5	DDB Mudra Group	Meta Project, Mars Digital, PVR	7.2		7.2	5
6	10	McCann Worldgroup	Apollo Project, Cognizant, Tata Capital	4.1		4.1	3
7	6	Wondrlab	Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG	2.1		2.1	16
8	11	The Womb	Samco	1.4		1.4	1
9	14	VMLY&R	Lakme Project, Ponds Project, Tira Retainer	0.7		0.7	4
10	23	M&C Saatchi & Saatchi	Wow Skin Project, Respo Project	0.4		0.4	2


					2023 (Jan)	64.3	54
					2022 (Jan)	34.9	57
					YoY Comparison	84.30%	-5.30%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	10	EssenceMediacom	Vivo Mobile,IQOO, Pedigree, Bayer Crop Science	22.4		22.4	3
2	6	LS Digital	Smartcoin, More Retail, Allen Digital	15.3		15.3	8
3	15	m/SIX	Dr. Reddy’s Laboratories Ltd, ManipalCigna Health	1.6		1.6	2
4	2	Mindshare	Skipper Limited Planning & Buying, Delhi International	1.2		1.2	4

					2023 (Jan)	359.6	343
					2022 (Jan)	540.7	263
					YoY Comparison:	-33.50%	30.40%