New Business League: January 2022 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	7	Ogilvy	Winzo, Gaussian Networks, Bill & Melinda Gates Foundation	11.1		11.1	7
2	6	Wondrlab	Everest, Spotify India, Times of India	5.9		5.9	19
3	1	DDB Mudra Group	Airtel Project, Mountain Valley Springs India Pvt (Forest Essentials)	5.7		5.7	2
4	4	Wunderman Thompson	Launchmycareer, HSBC project, Hero Electric	5.6		5.6	12
5	17	M&C Saatchi Group	Shareit Global Project, Coin DCX Project, Fi Money Project	3.9		3.9	3
6	13	BBDO	P&G Shiksha project	3.7		3.7	2
7	5	Kinnect	Berger Paints, DSM Group, Birla IVF & Fertility	1.7		1.7	4
8	3	VMLY&R	ITC, TTK, Ford	1.1		1.1	8
					2022 (Jan)	34.9	57
					2021 (Jan)	58.7	44
					YoY Comparison:	231.10%	65.40%

 

MEDIA AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Mindshare	Britannia, Meesho, Zebpay	28.2		28.2	8
2	2	Wavemaker	Paytm, Sharekhan (digital/content) Project, UNICEF (Offline) Project	6		6	5
3	6	MediaCom	Raise Financial Services, Larsen & Toubro, Pocket FM	4.3		4.3	3
4	9	OMD MudraMax	SAB TV offline	0.7		0.7	1
5	11	Media Kinnect	Turtlemint	0.3		0.3	1
					2022 (Jan)	38.8	18
					2021 (Jan)	18.1	10
					YoY Comparison:	114.70%	80%