Campaign India Team
Mar 09, 2022

New Business League: January 2022 update

Which agencies take the early lead?

New Business League: January 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 7 Ogilvy Winzo, Gaussian Networks, Bill & Melinda Gates Foundation 11.1   11.1 7
2 6 Wondrlab Everest, Spotify India, Times of India 5.9   5.9 19
3 1 DDB Mudra Group Airtel Project, Mountain Valley Springs India Pvt (Forest Essentials) 5.7   5.7 2
4 4 Wunderman Thompson Launchmycareer, HSBC project, Hero Electric 5.6   5.6 12
5 17 M&C Saatchi Group Shareit Global Project, Coin DCX Project, Fi Money Project 3.9   3.9 3
6 13 BBDO P&G Shiksha project 3.7   3.7 2
7 5 Kinnect Berger Paints, DSM Group, Birla IVF & Fertility 1.7   1.7 4
8 3 VMLY&R ITC, TTK, Ford 1.1   1.1 8
               
          2022 (Jan) 34.9 57
          2021 (Jan) 58.7 44
          YoY Comparison: 231.10% 65.40%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Britannia, Meesho, Zebpay 28.2   28.2 8
2 2 Wavemaker Paytm, Sharekhan (digital/content) Project, UNICEF (Offline) Project 6   6 5
3 6 MediaCom Raise Financial Services, Larsen & Toubro, Pocket FM 4.3   4.3 3
4 9 OMD MudraMax SAB TV offline 0.7   0.7 1
5 11 Media Kinnect Turtlemint 0.3   0.3 1
               
               
          2022 (Jan) 38.8 18
          2021 (Jan) 18.1 10
          YoY Comparison: 114.70% 80%

 

Source:
Campaign India