New Business League: January 2022 update

Which agencies take the early lead?

Mar 09, 2022 03:12:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
17OgilvyWinzo, Gaussian Networks, Bill & Melinda Gates Foundation11.1 11.17
26WondrlabEverest, Spotify India, Times of India5.9 5.919
31DDB Mudra GroupAirtel Project, Mountain Valley Springs India Pvt (Forest Essentials)5.7 5.72
44Wunderman ThompsonLaunchmycareer, HSBC project, Hero Electric5.6 5.612
517M&C Saatchi GroupShareit Global Project, Coin DCX Project, Fi Money Project3.9 3.93
613BBDOP&G Shiksha project3.7 3.72
75KinnectBerger Paints, DSM Group, Birla IVF & Fertility1.7 1.74
83VMLY&RITC, TTK, Ford1.1 1.18
        
     2022 (Jan)34.957
     2021 (Jan)58.744
     YoY Comparison:231.10%65.40%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareBritannia, Meesho, Zebpay28.2 28.28
22WavemakerPaytm, Sharekhan (digital/content) Project, UNICEF (Offline) Project6 65
36MediaComRaise Financial Services, Larsen & Toubro, Pocket FM4.3 4.33
49OMD MudraMaxSAB TV offline0.7 0.71
511Media KinnectTurtlemint0.3 0.31
        
        
     2022 (Jan)38.818
     2021 (Jan)18.110
     YoY Comparison:114.70%80%