The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (cr.) | Recent losses | Estimated overall win revenue (cr.) | No. of wins |
| 1 | NA | Ogilvy | JSW Group, EESL, BJP Maharashtra | 157.82 | 157.82 | 12 | |
| 2 | NA | J Walter Thompson | MRF Limited, Honda Motors (Activa) Project, PepsiCo | 93.29 | 93.29 | 16 | |
| 3 | NA | McCann Worldgroup | Cisco Systems, Qualcomm, AO SMITH | 81.47 | 81.47 | 6 | |
| 4 | NA | Leo Burnett | Google India Pvt Ltd Project, Star Union Dia-ichi Life Insurance Project | 44.35 | 44.35 | 5 | |
| 5 | NA | Publicis + Publicis Ambience | Brussels Airlines, Games 24x7 Project, Carxplorer.com Project | 44.23 | 44.23 | 7 | |
| 6 | NA | Mullen Lowe Lintas Group | Grofers Project, Puravankara Projects, Cytecare Hospitals Project | 37.98 | 37.98 | 11 | |
| 7 | NA | Hyphen | Regal Shoes | 33.51 | 33.51 | 1 | |
| 8 | NA | Dentsu | HT Media | 22.05 | 22.05 | 3 | |
| 9 | NA | L&K Saatchi & Saatchi | Hero Motor Project | 20.1 | 20.1 | 1 | |
| 10 | NA | RK Swamy BBDO | PN Rao | 13.4 | 13.4 | 1 | |
| 11 | NA | 21N78E Creative Labs | Metropolis Healthcare | 13.4 | 13.4 | 1 | |
| 12 | NA | DDB Mudra | TTK Prestige Project, Ashok Leyland Projects, Smarton Projects | 2.01 | 2.01 | 3 | |
| 13= | NA | Rediffusion Y&R | |||||
| 13= | NA | Isobar | |||||
| 13= | NA | Cheil | |||||
| 13= | NA | Social Kinnect | |||||
| 13= | NA | Soho Square | |||||
| 13= | NA | FCB | |||||
| 13= | NA | Grey | |||||
| 13= | NA | IBD | |||||
| 543.5 | 67 |
MEDIA AGENCY PERFORMANCE LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (cr.) | Recent losses | Estimated overall win revenue (cr.) | No. of wins |
| 1 | NA | Mindshare | Aditya Birla Financial Services, J&K Tourism | 87.94 | 87.94 | 12 | |
| 2 | NA | Carat | Standard Chartered Bank | 26.92 | 26.92 | 13 | |
| 3 | NA | MEC | Phonepe.Com | 17.16 | 17.16 | 1 | |
| 4 | NA | Starcom | Nickelodeon | 10.3 | 10.3 | 1 | |
| 5 | NA | Madison Media | NestAway | 6.86 | 6.86 | 1 | |
| 6= | NA | Havas Media | |||||
| 6= | NA | Lintas Media Group | |||||
| 6= | NA | Lodestar Universal | |||||
| 6= | NA | Zenith | |||||
| 6= | NA | PHD | |||||
| 6= | NA | Vizeum | |||||
| 6= | NA | Dentsu Media | |||||
| 6= | NA | Maxus | |||||
| 6= | NA | Alliance | |||||
| 6= | NA | FoxyMoron | |||||
| 6= | NA | Media Kinnect | |||||
| 6= | NA | Hill & Knowlton | |||||
| 6= | NA | MediaCom | |||||
| 19 | NA | OMD | 0 | Standard Chartered Bank | -15.08 | ||
| 134.1 | 28 |
(Amended at 9:20 hours on 1 March 2017 post a clarification from R3. HT Media has been removed from Ogilvy's 'recent losses'.)
