Campaign India Team
Jan 29, 2018

New Business League: December 2017 update

JWT and Wavemaker lead at the end of the year

New Business League: December 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 J Walter Thompson India Tourisum Development Corporation Project, Confederation of Indian Industry Project 90.9 Horlicks 88.4 132
2 2 Ogilvy HIL Ltd-IPL Project, Kasturi & Sons, I To 1 Help.Net, Amazon Project 76.4 GSK ENO(ATL) 75.9 61
3 3 Leo Burnett Coca Cola Project, Total Oil Project, Tata Asset Management Project 59   59 144
4 4 McCann Worldgroup Smartron, Next Thermal, Boston Scientific Project 43.5   43.5 53
5 6 Rediffusion Y&R Anmol Industries, Tata Steel, Sonalika Tractors, Government of Maharashtra Project 43.2   43.2 24
6 5 DDB Mudra Baidyanath Project, 3M - Water Purifiers 39   39 120
7 7 MullenLowe Group Lintas Group Xiaomi, Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax 37 Croma 35.9 36
8 8 Publicis + Publicis Ambience Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project, Twitter Project 36.3 Times Group 30.6 33
9 9 Dentsu Goomo.com, Vieda, MTR Foods and Orkla, Panasonic Project 21.8   21.8 23
10 12 The Womb ASUS, Axis Mutual Fund AOR , Godrej Tyson 17.6   17.6 16
11 10 FCB MERCK Consumer Health - Sangobion 21.1   16.1 8
12 11 L&K Saatchi & Saatchi Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery 12.9   12.9 14
13= 13 Digital F5 BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) 8.7   8.7 5
13= 19 FoxyMoron Wok To Walk Digital, HOOQ, Blackberrys Digital 8.7   8.7 4
15 14 Isobar VIP Bags Digital 8.4   8.4 13
16 15 iCubesWire R K Marble (Digital), Sanghi Cement(Digital), Printronix 7.4   7.4 4
17= 16= Wieden+Kennedy Budweiser, Haywards 5000, Dalmia Cement 6.7   6.7 4
17= 16= Social Kinnect Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 6.7   6.7 5
17= 16= Langoor EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) 6.7   6.7 4
17= 29 WATConsult Brussels Airlines digital, Mamy Poko Pants Digital 6.7   6.7 3
            658.2 808
 
MEDIA AGENCY LEAGUE
 
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Wavemaker Perfetti Van Melle, ITC Industries, NMIMS, Phonepe.Com 72.6 Cigna TTK 66.6 10
2 2 Havas Media Muthoot Pappachan Group, PSI, JDE, Opera, Indian Carpet Export Promotion Council 58.5   58.5 41
3 9 Lintas Media Group Reckitt Benckiser, Lego, Women and Child Development Ministry(Planning) 57.6 Bajaj Finserv 54.9 7
4 3 DentsuX Car client 43.9   43.9 9
5 4 Mindshare Discovery Jeet, Sanofi, IBM, Dyson, Kimberly Clark Milk 52.6 Godrej & Boyce 41.9 37
6 5 Lodestar UM Marico, Medlife, Bank of India, BMW, Orient Electric 40.3 Muthoot Pappachan Group 37.6 11
7 6 Zenith Nestle, Honeywell, Reliance MF SEO 33.8 Foodpanda 33.2 8
8 7 Mediacom Akzo Nobel Paints, Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo 26.4   26.4 13
9 8 Starcom Fab Hotels, Acko General Insurance(SEO), HDFC Bank Digital Media 28.7 AB Inbev 20.9 21
10 10 OMD MudraMax Cipla Health, Levi's, The Arya Vaidya Pharmacy, Amagi, Tata Hitachi 17.2 Kraft Heinz 13.4 17
11 11 PHD Stanley Black & Decker, Cipla, Amaya Gaming, Moolchand Hospitals Project 8.2 Unilever Communications Planning 7.1 9
12 12 Famous Innovations Ruosh 2.1   2.1 2
13= 13= Bottle Openers Carrier 1   1 1
13= 13= Xposure UCWeb 1   1 1
15 15 Vizeum Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles 2.8 Colors 1 7
16 16 21N78E IONA 0.7   0.7 1
17 17 Motivator Bajaj Corp 0.5   0.5 1
18 18 Carat Standard Chartered Bank 5.6 Sony -2.1 20
19 19 Madison Media Viacom18, Mi, NestAway, Uber 9.3 Marico -10.4 5
            397.2 221

 

Source:
Campaign India

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