Campaign India Team
Jan 27, 2017

New Business League: December 2016 update

MullenLowe Lintas Group and Mindshare continue to lead

New Business League: December 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Mullen Lowe Lintas Group Cargill Foods, KEF Infrastructure, Voonik Technology 1,295.60   1,295.60 75
2 2 J. Walter Thompson Banjara's, Forum Real Estate, Apollo Boutique, HCL Technologies 1,112.84 Kingfisher Ultra 1,074.22 174
3 3 Rediffusion Y&R Shital Blanket Project, Kolkata International Film Festival Project, TATA RTE Project 628.01   628.01 23
4 4 Ogilvy Karnataka Tourism Project, Bajaj Kratos 400, Bata India, Alkem Laboratorie 713.81 TBZ 588 63
5 5 McCann Worldgroup CISCO, General Mills Project, American Tourister(Samsonite), IGL 570.63 VIP 536.31 63
6 6 Leo Burnett Amazon Prime Project, Rossell Hospitality Project 406.85 Sony Entertainment TV 401.7 58
7 8 DDB Mudra Fino Bank, Belle Wears Project, Woo, Milk Mantra 312.29 L&T Realty 307.14 71
8 7 Isobar Micromax, Panasonic(Digital) 293   293 35
9 11 Dentsu HT Media, NPCI, Hug Innovations, FundsIndia.com 269.95 Cremica 233.93 13
10 9 Publicis + Publicis Ambience UBS Project, Brussels Airlines, IFFCO, Ministry of InfoTech 265 Maharaja 233.7 51
11 10 L&K Saatchi & Saatchi i Hero MotoCorp, Unicef Project,, Star Cosmetics, SREI 200.06   200.06 27
12 12 Cheil Bata India, Fox Life, William Grant & Sons, inshorts (Digital) 166.44   166.44 17
13= 13= Social Kinnect L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) 102.95   102.95 5
13= 13= Soho Square Sujata Appliances, Faber, Vasmol, Piaggio(Vespa and Aprilia) 102.95   102.95 5
15 15 FCB Merino Group, AVT Premium, Jagran Prakashan Brands 137.27 Siemens 90.26 6
16 16 Grey Group BMW Project, Renault Project,Reliance Broadcast Network Project 84.08   84.08 25
17 17 IBD Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal 82.36   82.36 4
18= 18= Eggfirst Valentine(Digital), McCoy(Digital), Wok Express(Digital) 54.91   54.91 3
18= 19 Havas Worldwide D'lecta, Swiggy 54.91   54.91 2
20 20 Contract YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
21 21 DigitasLBi Orient Electric(Digital), Piaggio's Aprilia(Digital) 41.18   41.18 2
22= 21= Langoor Krispy Kreme(Digital) 34.32   34.32 2
22= 21= Wieden & Kennedy Delhi Tourism 34.32   34.32 1
24 23= iContract Garnier (digital) 27.45   27.45 1
            6,711.00 731

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Mindshare SENCO GOLD, 91Street, Gems and Jewelary Promotion Council 489.5 The Hindu 483.32 50
2 2 Havas Media Foyr.com, Sujata, Swiggy, Taj Hotels, Inbisco, Save the Children 311.91 DBS Bank(Buying) 306.43 25
3 3 Lintas Media Group Western Union, Syntech Technology, Xiaomi(Social), Plackal(Social) 270.89   270.89 11
4 18 Starcom FCA, Mars (Media Buying), Merck, Sun Pharmaceutical 257.72 Western Union 238.18 18
5 4 Lodestar Universal Coca-Cola, Saregama, FitBit, Borosil Glass Works 231.75 DMK Party 146.6 13
6 6 Zenith 21st Century Fox, Bombay Dyeing, Reliance Securities, Parle Products, NPCI, Telenor(Digital) 246.4 GPI India 122 25
7 7 PHD Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks 82.58 GSK Nutritian 77.74 5
8 11 MEC The Hindu, Vistaprint, Uber Taxi, 10i Commerce Service 56.92 MetLife 54.22 11
9 9 OMD Apollo Hospital, Colors Regional, Magzter Digital Stores 90.58 Spice Mobility 51.8 10
10 8 Vizeum Warner Brothers Pictures, TCT Mobile 62.49 Colors 51.77 4
11 10 Dentsu Media Electronic Client 56.85 Bridgestone 46.56 12
12 5 Maxus Pernod Ricard, OLX, Droom, Tata Motors, Janalakshmi Financial Services 169.87 FCA 32.09 7
13 12 Carat IT Client 38.9 Vistaprint 29.25 74
14 14 Alliance Vivo 13.73   13.73 1
15= 15= Foxymoron Ather Energy 10.3   10.3 1
15= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 13 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Times Network 2.36 5
19 19 MediaCom Dilmah Tea, Royal Enfield, Adjavis 24.02 Mars (Media Buying) -147.57 3
            1,810.30 267

 

Source:
Campaign India

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