Campaign India Team
May 28, 2018

New Business League: April 2018 update

Dentsu x takes the lead in the media agency rankings; Ogilvy retains top spot among creative

New Business League: April 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Ogilvy ICICI Bank,Thermax, Shemaroo, Star Sports Project, Chumbak, AECC Global 42.7   42.7 19
2 2 DDB Mudra Hindware's Moonbow, Toyota Yaris, VIVO, Future Group Project, Wicked Ride-Metro Bikes 32.8   32.8 19
3 14 JWT Reebok, Haldiram Bhujiawala 17.2 Sony ESPN 15.2 10
4 3 TBWA India Intel 13.4   13.4 1
5 4 Leo Burnett PMI Project, Comio Mobile Project, IndusInd Bank Project 13.3   13.3 70
6 20 Dentsu Discovery Jeet Project, Intergrow Brands 12.2   12.2 16
7 5 Publicis + Publicis Ambience Ralson, Brand Factory, Times Network, Mobile One, Nitesh Estates 14 ZEE Entertainment 12 10
8 7= MullenLowe Group Lintas Group Bajaj Discover, Too Yumm, Fab India 11.4   11.4 3
9 11 McCann Worldgroup Apollo Pipes, REC Project, Ikea-MOM Project 12.1 Reebok 10.1 20
10   RK Swamy BBDO MARS International, Super Milk Products, Vakrangee 14.1 Campbell Soup 10.1 4
11 6 Enormous Brands Dish TV 8.7   8.7 2
12 7= Merkley+Partners Land O'Frost 6.7   6.7 1
13= 9 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
13= 10 BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
15 12 Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
16 37 Isobar   4.8   4.8 11
17 13 Fruitbowl Digital Karvy Group Digital, Society Tea Digital 4   4 2
18 17 Law & Kenneth Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali, Patanjali 3.8   3.8 4
19= 15 GoZoop Paisalo Digital 3.4   3.4 1
19= 16 Triton Communications Soujanya, Dainik Bhaskar 4   3.4 2
            265.3 232

MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 13 dentsu X Government Client 31.9 Mother Dairy 28.6 8
2 3 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3   25.3 31
3 1 Wavemaker Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 25.4 Wipro Consumer Care 19 9
4 9 Mindshare Unibic, Saloni Oil, Hindware, Coverfox 15.1 HSBC 9.2 16
5 2 Lintas Media Group M G Motors, Mitsubishi 8.6   8.6 2
6 4 PhD HSBC, Vivo Digital, Angel Wealth 8.4   8.4 3
7 5 Havas Media Netmeds.com, Bajaj Allianz, FMC India, Clarks Future Footwear 7.7   7.7 4
8 6 Starcom SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 4.8   4.8 6
9 15 OMD MudraMax Qantas, Wipro Consumer Care, Adani Wilmar 4.5   4.5 3
10 7 Vizeum Car Client 4   4 1
11 8 Zenith NIIT Digital, Ixigo 3.8   3.8 3
12 10 Publicis Groupe Campbell Soup 2.1   2.1 1
13   Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
14 11 Spark Foundry Marriott 1.6   1.6 1
15 12 MediaCom Bose 0.3   0.3 1
16 14 SapientRazorfish Marriott 0.2   0.2 1
17= 16= Famous Innovations        
17= 16= Bottle Openers          
17= 16= Motivator          
17= 16= Madison Media          
            128.00 92

 

Source:
Campaign India

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