Campaign India Team
May 26, 2017

New Business League: April 2017 update

Havas takes top spot on the media agency list while JWT continues to lead creative agencies

New Business League: April 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated OverallYTD Win Revenue (crore) No. of wins
1 1 J. Walter Thompson Vedanta, Wills Lifestyle, Spencer's Retail 517.09   517.09 60
2 2 Ogilvy Parakh Agro, Star Sports Pro Kabbadi Project, ABP News Project 340.1   340.1 26
3 5 McCann Worldgroup Sony Electronics, National Skill Development, Roopa & Co Ltd 214.29   214.29 27
4 3 MullenLowe Lintas Group Go Daddy, MTV Beats Project, Vivo Mobiles Project 216.18 Croma 209.48 31
5 6 Leo Burnett Amazon Prime Project, Garnier/Loreal India, Emami Agrotech 144.24   144.24 19
6 4 Publicis + Publicis Ambience Isuzu Motors, Cruise Airconditioners, Games24x 147.37 MT Educare 143.24 15
7 11= Rediffusion Y&R News18.com 113.93   113.93 5
8 8 L&K Saatchi & Saatchi Tata Realty & Infrastructure, Amway, Bauli Confectionery 82.28   82.28 7
9 7 Dentsu Toonz India, HT Media, Roca and Parryware, JK Tyres 72.89   72.89 8
10 23 DDB Mudra CMR University Project, Centurian Project, MY FM 56.96   56.96 23
11 9 Famous Innovations Ruosh, Taneira, Livpure 46.91   46.91 3
12 15= Digital F5 Victorinox digital, Adlabs Imagica 40.21   40.21 2
13 10 Isobar Sports Client 37.02   37.02 4
14= 11= Hyphen Regal Shoes 33.51   33.51 1
14= 11= Indigo Consulting Danone Digital 33.51   33.51 1
14= 17= WATConsult Brussels Airlines digital 33.51   33.51 1
14= 17= SocialKinnect Everyuth Naturals Digital, Safari Bags Digital, Jealous 21 33.51   33.51 3
18 14 Paperboat Brandworks s Lokmat Media, Croma 26.81   26.81 2
19=   iCubesWire Sanghi Cement Digital 20.1   20.1 1
19=   BC Webwise KEI Industries 20.1   20.1 1
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated OverallYTD Win Revenue (crore) No. of wins
1 3 Havas Media Patanjali Project, Malabar Gold, Swiggy.com 332.88   332.88 18
2 1 MediaCom Goibibo, Bosch-Siemens, Make My Trip, Luxehues, Brand USA 259.1   259.1 7
3 4 Dentsu Media Car client 254.74   254.74 3
4 5 Mindshare Safillo, JSW Jaigarh Port, Aditya Birla Financial Services, J&K Tourism 235.51   235.51 16
5 2 MEC NMIMS, Phonepe.Com, Cavinkare, Corvi 190.81   190.81 4
6 7 Lodestar Universal M.P Birla Group, Duroflex, RP Sanjiv Goenka Group 71.04   71.04 5
7 6 Maxus Indian Premier League 68.64 Cigna TTK 65.49 1
8 8 Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 50.96   50.96 3
9 11 Zenith Citrus Pay and LazyPay, Lactalis 48.04 Swarovski India 42.52 2
10 9 Starcom Luminous, Nickelodeon, Mahindra Holidays & Resorts (Digital) 41.18   41.18 3
11 13 OMD Mahesh Oil Project, Colors, Lovely Professional University 52.64 Standard Chartered Bank 37.56 6
12 10 Carat Standard Chartered Bank 30.12   30.12 18
13 12 Famous Innovations Ruosh 20.59   20.59 2
14   Bottle Openers Carrier 10.3   10.3 1
15 15 PHD Kazo, HP (digital) 6.11   6.11 2
16= 16= Alliance          
16= 16= Media Kinnect          
18 14 Madison Media Nestaway 6.86 MP Birla Cement -3.19 1
19 19 Vizeum     Colors -18.32 0
            1627.4 92

 

Source:
Campaign India

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