Network18, LinkedIn announce marketing alliance

Network18 and LinkedIn have announced a marketing alliance, which aims at exploiting content integration and brand-building opportunities between LinkedIn and brands within Network18.

Speaking about the alliance, Ajay Chacko, director, TV18 business media said, "We believe that this partnership will create value because of the substantial content and audience synergies resultant from a combination of the platform strengths of LinkedIn and Network18 brands that deliver India’s evolved professional and business audiences. We see a great opportunity in jointly developing offerings for various key business communities including corporate leaders, professionals, SME’s and management students."

Said Hari Krishnan, country head, LinkedIn India, "We’re quite excited about our partnership with Network18. We believe that this alliance will be instrumental in strengthening LinkedIn’s presence in India and driving awareness about key issues amongst India’s professional audiences."

Led by CNBC-TV18 and Moneycontrol, this alliance will focus on online and on-air initiatives in the areas of business news and information, issue-based research, personal finance and professional networking. The partnership has been kick-started with the launch of the “CNBC-TV18 LinkedIn” poll along with traffic development and co-promotional initiatives with Moneycontrol.com.