Campaign India Team
Nov 17, 2020

Nepali daily Nepal Samacharpatra changes its masthead for new year

This is the first time the newspaper has changed its masthead since inception in 1996

The changed masthead (above) and the regular masthead
The changed masthead (above) and the regular masthead
Nepal Samacharpatra, a national daily in Nepal, redesigned its masthead to commemorate the country's original ‘Ranjana Lipi’. This was done on the occasion of Newari New Year Day, also celebrated as Mha Puja. This is the first time the newspaper has made changes to its masthead since its inception in 1996.
 
This initiative by Nepal Samacharpatra aimed to remind and connect the next generation Nepali youth to the country's rich history, tradition and cultural values. The Ranjana Script (Lipi), was developed in the 11th century by Newar people – the indigenous people of Kathmandu Valley – and is Nepal’s formal script registered in the United Nations. 
 
Kapil Kafle, editor, Nepal Samacharpatra, said, "We wanted to wish Happy New Year in our native, original script. We also wanted to share with the newer generations the beauty of this calligraphic script."
 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

14 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

15 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

15 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'