Neo@Ogilvy India has announced the appointment of Ankush Talwar as head of analytics and insights.
Talwar was previously customer and brand strategy analytics leader at Flipkart.
Rajesh Bhatia, president and country head, Neo@Ogilvy, told Campaign India that Talwar's is the first appointment the agency has made in a leadership role for analytics and insights.
Bhatia said, "The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’s journey into analytics."
Talwar has also worked with Accenture, American Express and Payback.