Publicis Media has announced the appointment of Ankush Talwar as head, data sciences. Talwar was previously VP and head of analytics and insights at Neo@Ogilvy.
Anupriya Acharya, CEO, Publicis Media India, said, “Data science is a core expertise in Publicis Media and given our unmatched expertise in data, digital and performance media, it is also a competitive advantage. In fact, PM India has been successfully running the global data and analytics centre of excellence for many years now and the team has won multiple global accolades too. Ankush, with his strong and diverse background, has been handpicked to further enhance our capability building on data strategy and insights that includes overseeing platforms, advanced analytics, artificial intelligence, machine learning and data engineering. He joins us at an important time and will work closely with our global network, clients and brand teams.”
Talwar said, “I am very excited to join Publicis Media, especially at a time when data science practice is gaining phenomenal traction with domestic and international clients alike. I look forward to working closely with Starcom, Performics.Convonix, Zenith, Performics.Resultrix and bringing disruptive solutions that enable strong business results for Publicis Media clients.”
Talwar has also worked with Accenture, American Express, Flipkart and Payback.