Advertising
Campaign India Team
Jan 23, 2009

Neo Sports picks McCann as its creative agency

Neo Sports Broadcast Ltd, promoters of Neo Cricket and Neo Sports, has handed over its creative duties to McCann Erickson following a fiercely fought seven-way pitch. The agencies that participated in the pitch include Bates 141, Euro RSCG, TBWA, Publicis, Ignitee, Leo Burnett and McCann Erickson. The incumbent, Ogilvy & Mather, stayed away from the pitch. McCann Erickson will be responsible for both Neo Cricket and Neo Sports channels. 

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