NDTV Convergence, the online arm of NDTV has joined hands with Affle, a mobile media company, to power advertising on its mobile portal, NDTV Active.
This partnership would ensure that NDTV Convergence creates significant revenues from monetizing the growing traffic on NDTV Active.
Sanjay Trehan, CEO, NDTV Convergence said "We believe that this partnership will be a springboard to capture wider, more engaged audiences and maximize financial growth on the mobile platform. Affle has the combination of an excellent team, superior technology, innovative ad formats and an amazing understanding of the mobile market."
Users can access NDTV Active by going to http://mobile.ndtv.com from their mobile phone browser on GPRS enabled handsets.
