Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 07, 2009
Navia coverts Chennai bus shelters into biscuit packs
ITC has rolled out an out-of-home campaign in Chennai to communicate the new package design of ITC Sunfeast Marie Light from red to blue, thereby increasing the brand’s awareness amongst the target group. The campaign has been developed and executed by Navia, the OOH arm of Starcom MediaVest Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
10 hours ago
Attention, not viewability, drives impact: ...
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
Media
11 hours ago
YouTube's Big India Push: AI Tools Meet Education ...
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
Advertising
14 hours ago
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
.png&h=268&w=401&q=100&v=20250320&c=1)
Opinion
15 hours ago
While rivals look outward, WPP is consumed by its ...
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
