Campaign India Team
Aug 07, 2009

Navia coverts Chennai bus shelters into biscuit packs

ITC has rolled out an out-of-home campaign in Chennai to communicate the new package design of ITC Sunfeast Marie Light from red to blue, thereby increasing the brand’s awareness amongst the target group. The campaign has been developed and executed by Navia, the OOH arm of Starcom MediaVest Group.

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