Campaign India Team
Dec 20, 2021

Naveen Murali joins Pepperfry

Moves from Asian Paints

Naveen Murali
Naveen Murali
Furniture and home products marketplace, Pepperfry has announced the appointment of Naveen Murali as vice president and head of marketing.
 
In his new role, he will be responsible for leading the company’s marketing and brand strategies, with an aim to drive brand awareness across untapped markets and capture a share in the furniture and home décor industry.
 
Murali will also work towards charting out a strategy that helps break the barriers that consumers have towards shopping online. 
 
He moves from Asian Paints, where he was senior manager, marketing and business development, international business. 
 
Ambareesh Murty, co-founder and CEO, Pepperfry, said, "Our mission is to spark a feeling called home across India and I am confident that Naveen’s addition to team Pepperfry will help expand and accelerate our marketing agenda towards cementing our leadership of India’s home and living market.”
 
Murali said, "Pepperfry has transformed the way Indians shop for furniture and build their dream homes. Over the years, Pepperfry has secured a significant consumer mind share in the country. I am super excited to work towards enabling Pepperfry to further increase this share and building an unrivalled brand of the future."
 
With over 10 years of experience, he has also worked with Oracle. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

2 hours ago

Leo, Enormous, Famous Innovations, FCB shine on Day ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

3 hours ago

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.

14 hours ago

‘CCOs must act as chief culture officers’ – Lulu ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.