Nandini Nair to head Creative for TBWA

TBWA\ India has brought in Nandini Nair as the group creative director responsible for the creative function across Bangalore and Chennai.

She will report to Rahul Sengupta, national creative director of the agency.

Nair, with 17 years of advertising experience under her belt, began her career with Ogilvy in Bangalore. Later she moved to Lowe working on brands such as Fair & Lovely and HSBC.

Commenting on her arrival, Sengupta said “Nandini is our southern spiked rasam. In her work, she combines a mix of all sensible ingredients, with a great buzz”.

Nair added "TBWA is on the brink of very significant changes, so it’s great to come on board at a time like this. It will be very exciting working with Rahul, Shiv and Vishal. I'm looking forward to making a perceptible difference ."