Nandini Dias steps down as CEO of Lodestar UM

Joined the company in 1994

Mar 15, 2022 04:45:00 AM | Article | Campaign India Team

Nandini Dias, CEO, Lodestar UM has decided to move on from the company. 
She had joined the company in 1994 as media supervisor, when it was FCB Ulka Media. 
Dias was elevated as COO of Lodestar UM in 2007, before being promoted to CEO in 2013. She has spent 27 years with the company. 
Her last working day is ​​18 April 2022. 
Shashi Sinha, CEO, Mediabrands India, said, “Nandini has been my partner, ally, and friend for 27 years. She has led from the front to build Lodestar UM ground up to make it what it is today.  A dynamic, vibrant top three agency in the country. Passion is what defines Nandini, whether it is creating business solutions, building strong media properties for her clients or making a difference to our society and communities or just bringing her teams together to celebrate a festival or a win, Nandini did it all with remarkable fervour. At a personal level, I will miss her terribly. But I have always believed that a good leader is defined not by what has been built but by what is left behind. Nandini leaves her indelible mark on Lodestar UM in the solid and hugely capable leadership team that she has nurtured and I can say with all confidence that they will only continue to build on her legacy.”
Dias said, “I leave Lodestar UM in the hands of a strong, capable, and empowered team that has stayed vested and bonded with me for a long time. In fact, almost all of the top 30 have been with me throughout my tenure as CEO – something that I am particularly proud of. So it was with a heavy heart that I had to break the news to them about my decision to move on. It is rare that one gets the opportunity to hand over the reins after an organisation's best years, but this year was one of Lodestar UM’s finest. Over a dozen new businesses, over 20 international awards, Campaign’s agency of the year - Silver, RECMA recognised it as the agency with highest Vitality and personally, my being recognised as the media agency CEO leader of the year by the International Advertising Association (IAA) and feted by the Governor of Maharashtra. I couldn't choose a greater milestone year in which to hand over the baton and go out on a high.”
She added, “I started out with a fledgling agency and am handing over the media agency of the Year as I move on. So I am looking forward to taking a well-earned break for the first time in my life and am excited to see how things will unfurl.”
Dias also worked with Lintas Media (now called Initiative Media) before joining Lodestar UM.