TBWA\India has announced the appointment of Namrata Nandan and Srijib Mallik. The duo join as executive directors. Nandan will head operations in Mumbai while Mallik will be in charge in Delhi.
Mallik moves from Creativeland Asia where he was chief operating officer and replaces Hari Krishnan who has been handed a role of business consultant, new ventures. In a career spanning 20 years, Mallik has also worked with W&K, Bates, Publicis, Saatchi & Saatchi and JWT.
Nandan joins TBWA after a stint of running her own agency, Conviction Brandworks. In a career spanning 25 years she has also worked with Enterprise, Y&R, Ogilvy, JWT and McCann, where she led the agency’s Mumbai and Bengaluru operations.
Govind Pandey, group CEO, TBWA\India, said, “We have been one of India’s most awarded creative agencies in recent times. We now seek to build on this with a growth agenda that will be driven by Srijib and Namrata. Our operating system of 'disruption' is uniquely designed to help challenger brands find their next orbit of growth in these disruptive times.”
He added, “Srijib has a unique way of seeing our business from an intersection of product and business model perspective. He brings in a valuable perspective because of his really diversified experience across geographies, the nature of roles and industries. NCR is a region of opportunity and we look forward to his leadership. “Namrata knows how to thrive in change and dealwith complexity. She has already made an impact on client partnerships in the short time since her arrival, and we look forward to growing Mumbai by building on that and making it a really progressive and solid agency.””