FoxyMoron has announced the appointment of Nakul Dutt as national strategy director. He moves from iProspect where he was senior strategist.
He will report to Pratik Gupta, co-founder, Zoo Media and FoxyMoron, and will be working closely with teams across Mumbai, Delhi-NCR and Bengaluru.
Gupta said, “Our vision as a network, and especially with FoxyMoron has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth. His experience ranges from being at the forefront of strategy at agencies, to a human resources stint and also being a brand manager, this well-rounded approach helps him tie-in strategy for us across media, creative, content and data for our clients. We’re excited to work alongside him as part of our growth journey".
Dutt said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model which is measurable and impact driven. FoxyMoron already has an ecosystem which integrates data, tech, media and content centered around business goals. This combined with our people centric approach is a birthplace for not only refreshing ideas but to achieve solutions which will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams and the entire ecosystem to drive this impact at large.”
He has also worked with Hakuhodo and Lava International.