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Lowe Lintas will be handling the creative mandate
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(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.