Brillon Consumer Products (formerly SC Johnson) has appointed Lodestar UM as its media agency on record in India.
The account was won following a multi-agency pitch and will be handled by the agency's Gurugram office.
Brillon Consumer Products is a joint venture between SC Johnson and Bansk Group. The mandate includes both offline and online media mandates.
Nandini Dias, CEO, Lodestar UM, said, “Over the years, Lodestar UM has emerged as the most trusted agency partner for its clients, creating customised media solutions that are backed by industry’s most sophisticated media solutions, research and tools. Despite the pandemic and the market condition, we have been driving the best business solutions for our clients. The trust that Brillon has bestowed upon us is a testimony that we are on the right path."
Hema Malik, COO, Lodestar UM, added, “Our primary task is to scale up the iconic brands of Brillon and find newer markets for the lesser-known brands. We are delighted to add Brillon to our portfolio of clients and look forward to offering the most sophisticated, strategic, technology-led media solutions for them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India