Havas Media has bagged the integrated media duties of the Muthoot Pappachan Group. The agency's Bengaluru and Kochi offices will handle the account which will be led by Saurabh Jain, VP - South, Havas Media India.
Sanjeev Shukla, group CMO, Muthoot Pappachan, Group said, “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”
Mohit Joshi, MD, Havas Media Group, India, added, “Spanning 131 years in the field of business, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape that thrives on consumer-centricity and innovation. At play will be Havas Media Group's integrated media skills centered on digital and our 'Meaningful Brands' framework which will together map the brand chart for Muthoot. According to our research, brands that are meaningful enjoy 64 per cent higher trust among consumers in the finance industry. We are excited to take on the first mandate for 2018.”
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