Campaign India Team
Sep 08, 2012

Must Watch on TV: Sir Martin Sorrell and Sunil Mittal on ‘The Ideas Exchange’

Catch the ad moghul and the telecom czar this weekend on BBC World News

Must Watch on TV: Sir Martin Sorrell and Sunil Mittal on ‘The Ideas Exchange’

Have a lot to do this weekend? Pack one more thing into that planner.

BBC World News has launched a new series, The Ideas Exchange, that pairs up global business leaders to debate the business landscape and reveal their secrets to success.

The show premieres on 8 September. The opening episode has WPP’s Sir Martin Sorrell and Bharti Airtel's Sunil Mittal as guests.

A sneak peek into that's in store:

Sorell, chief executive officer of WPP Group,on the acquisitions made by WPP: “We like to keep it messy, and because I think the 21st century is not for tidy minds. Having said that there really are 12 businesses inside WPP, so when we make these acquisitions they get consolidated into one of those 12 businesses - so they’re not loose atoms floating around. There is a method to this madness.”

Mittal, founder of Bharti Airtel, on his business style: "For me, a relationship is very important. I can lose money but I cannot lose a relationship. The test is, at the end of a conversation or a negotiation both must smile. Neither party should laugh because if one is laughing the other has to necessarily be in trouble. We have to have a win-win situation, which I call smiles on both sides.”

The Ideas Exchange will air on BBC World News at 8 am and 9 pm Saturday; and 3 pm Sunday.

Campaign India

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