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Campaign India catches up with the singer, actor and entrepreneur to learn how the likes of Instagram Reels and TikTok are changing the music industry, his approach to social media, dream brands he would want to endorse, and the limitations of online gigs...
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.