Zee Entertainment Enterprises (ZEE) has filed a first information report (FIR) at a police station in Mumbai as pirated versions of the film Radhe continue to be circulated on messaging platforms.
The press note shared states that pirated copies of Radhe are being circulated on Whatsapp and Telegram and officials are tracking down numbers involved in the piracy.
Zee has also appealed to the public to bring an end to piracy, not just for Radhe, but any kind of content.
The statement reads:
Films create livelihood, employment and a source of income for millions of people working for the industry. Piracy being the biggest threat to the entertainment industry, curbs down this source of livelihood. Films also contribute to the economy with the taxes paid to the Government. People engaged in spreading the illegal version of the film, are not just embracing piracy, but are also negatively impacting the growth of the industry and the livelihoods of the people working for it round the clock.
Zee5 is the streaming partner of the film that was released on 14 May.
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Watch the film conceptualised by Havas Creative Group India here