Campaign India Team
Sep 03, 2013

Municipal Corporation of Ludhiana ropes in DDB MudraMax, charts outdoor ad ‘Master Plan’

Consulting mandate handed post multi-agency pitch

Municipal Corporation of Ludhiana ropes in DDB MudraMax, charts outdoor ad ‘Master Plan’

The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for the preparation of a ‘Master Plan for Outdoor Advertisement’ in the corporation limits of the city.

The mandate was handed post a multi-agency pitch, informed an agency statement.

On the mandate, the note explained that outdoor advertising in Ludhiana is regulated by multiple bodies, each with its rules and regulations, tender process, revenue generation and sharing norms, leading to a lack of a cohesive policy on the subject. The need for a comprehensive outdoor policy was born of the need felt by Government bodies and other stake holders, it said.

As consultant, DDB MudraMax will be responsible for providing ideas and recommending best practices for Ludhiana’s outdoor advertisement industry including street furniture for Ludhiana City, starting with a study of existing outdoor advertisement policy.

Mandeep Malhotra, president, DDB Mudra Max - outdoor, retail and experiential, said, “We were excited to partner Municipal Corporation of Ludhiana in the master plan for the outdoor policy. It is going to be a first-of-its-kind for the city in the coming times. Ludhiana being a forward looking entrepreneurial city had to be the first to take the initiative. We ourselves are looking forward to make the city look wonderful and aesthetically great.”

Campaign India

Related Articles

Just Published

10 hours ago

'It's time to make sustainable choices sexy': ...

Active consumer demand for sustainable living is lagging, and this is an opportunity for the creative business to make a real, positive impact, says Singh

11 hours ago

Dove asks consumers to #StopTheBeautyTest

Watch the film conceptualised by Ogilvy here

18 hours ago

63% Indians want to watch ads in exchange for free ...

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

20 hours ago

INS wants Google to compensate Indian newspapers ...

This follows Google agreeing to better compensate and pay publishers in France and Australia