Municipal Corporation of Ludhiana ropes in DDB MudraMax, charts outdoor ad ‘Master Plan’

The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for the preparation of a ‘Master Plan for Outdoor Advertisement’ in the corporation limits of the city.

The mandate was handed post a multi-agency pitch, informed an agency statement.

On the mandate, the note explained that outdoor advertising in Ludhiana is regulated by multiple bodies, each with its rules and regulations, tender process, revenue generation and sharing norms, leading to a lack of a cohesive policy on the subject. The need for a comprehensive outdoor policy was born of the need felt by Government bodies and other stake holders, it said.

As consultant, DDB MudraMax will be responsible for providing ideas and recommending best practices for Ludhiana’s outdoor advertisement industry including street furniture for Ludhiana City, starting with a study of existing outdoor advertisement policy.

Mandeep Malhotra, president, DDB Mudra Max - outdoor, retail and experiential, said, “We were excited to partner Municipal Corporation of Ludhiana in the master plan for the outdoor policy. It is going to be a first-of-its-kind for the city in the coming times. Ludhiana being a forward looking entrepreneurial city had to be the first to take the initiative. We ourselves are looking forward to make the city look wonderful and aesthetically great.”